Your international trade, our support
Royal FloraHolland supports growers and buyers in floriculture with easy global sourcing, freight carrier delivery, quality assurance and trusted payments. You can sell or buy your flowers and plants on our auction or direct from source via Free Carrier (FCA), Free On Board (FOB) or Cost Insurance & Freight (CIF) trade. We support you with our international, digital platform Floriday and help from our local team, for instance in Africa, of Global Sourcing Services (GSS)
Global trade direct from source, we connect growers and buyers
Intelligent digital matchmaking between growers and buyers is at the heart of our service. With Floriday and the support of our local teams of GSS and Match & Connect, you can easily sell and buy your flowers or plants in the way that suits you and get them global delivered. Direct from source, from multiple growers to multiple buyers worldwide.
Stories of growers and their buyers
Simplified dealmaking
On our digital platform Floriday, you decide how you want to trade, whether through standing orders, direct day trade, or auctioning. It also supports you with price negotiations.
Story of a growers and their buyers
Riya Bunty Shah, Marketing and Operations Director at Bloomingdale Roses in Kenya, shares her experiences as a member of Royal FloraHolland. She discusses international services such as Floriday and GSS, but also talks about the logistical challenges across borders.
Connect to grow
Together with growers and buyers, we are driving joint growth for the entire global floriculture sector. By supporting your businesses and fostering collaboration, we help strengthen the industry as a whole. Partnerships, cooperation, and the global digitization of floriculture are essential. Because united, we can achieve far more than we ever could alone. Shared growth the key driver of our value creation for you as a grower or buyer.
We are happy to answer all your questions
Get in touch with us.