
Business strategy
We believe in a sustainable and future-proof sector that grows with the times. Together with growers and buyers, we are building the largest international B2B platform within the floriculture sector.
Leading floriculture platform
In this way, we can optimally move towards international growth, uniting more supply and demand so that we can work digitally, efficiently and sustainably in the chain, and therefore realise our three customer promises: simplified dealmaking, customised logistics and smart business step by step.


Building the largest international B2B platform together step-by-step
- Simplified dealmaking
- Customised logistics
- Smart business
Simplified dealmaking
We bring supply and demand together digitally and physically at our large international floriculture marketplace. In this way, we continuously invest in improving and innovating our trading opportunities so that we can trade easily and grow together. We want to offer different ways of trading with each other – the auction clock, auction presales, direct trade or direct bidding – and continuously improve these options.
Customised logistics
We provide logistics services that keep pace with you. Whether it’s receiving, sorting, arranging or distributing flowers and plants from auction to box, from grower to hub, or directly to the buyer, we innovate to provide customers with solutions that evolve with their business processes, delivered at the agreed time and location. Our goal: to coordinate logistics flows in a smarter and more customer-oriented way, in the Netherlands and abroad.
Smart business
Doing business in floriculture means combining many different qualities and skills. This requires time and attention, in addition to knowledge about your product and various topics and processes such as finance, market developments, business space and supervising employees. That is why we help growers and buyers with a wide range of services related to payment, collective purchasing, logistics solutions, advisory services and commercial real estate.
Connect to grow

