Sustainability
At Royal FloraHolland, sustainability is a core principle. We are dedicated to enhancing our cooperative’s sustainability and aim to lead the industry in this respect. We promote greater sustainability among our growers and throughout the floriculture chain. As consumers demand more transparency and legislation imposes stricter requirements, demonstrable sustainability is becoming increasingly essential.
We believe in a sustainable and future proof Royal FloraHolland as part of society. This impacts on our entire operation. We want to add value through our international B2B platform and a healthy cooperative. Through our services, we ensure that we also fulfill our customer promises in a sustainable manner: simplified dealmaking, customised logistics, and smart business.
We also aim to promote and facilitate sustainability throughout the chain. There are already many great examples that show that innovation and sustainability go hand in hand, such as LED lighting and geothermal and solar energy. Making the floriculture sector more sustainable is necessary to ensure the world remains liveable for future generations, and therefore growers are taking huge strides in terms of energy, labour, use of crop protection, packaging and water.
We also aim to promote and facilitate sustainability throughout the chain. There are already many great examples that show that innovation and sustainability go hand in hand, such as LED lighting and geothermal and solar energy. Making the floriculture sector more sustainable is necessary to ensure the world remains liveable for future generations, and therefore growers are taking huge strides in terms of energy, labour, use of crop protection, packaging and water.
Sustainable ambition
Our sustainable ambition is to ‘grow greener together’. We’ve outlined this ambition under three pillars:
- Reliable and transparent floriculture marketplace: we strive to be a safe and transparent platform.
- Liveable planet: we want to minimise our environmental impact.
- Engaged and vital people: we seek to provide a healthy and safe workplace and environment where people come into their own so we achieve more together.
Reliable and transparent floriculture marketplace
Consumers are increasingly demanding verifiably sustainable flowers and plants. The reliability and transparency of our platform are, therefore, imperative for the sector’s success and reputation.
Liveable planet
Becoming more sustainable together means we, as a floriculture sector, must help shape the energy transition. We are determined to bring our activities and needs to within the limits of a liveable world.
Sustainable for tomorrow
Our industry faces major sustainability challenges and opportunities from consumers, society and legislation. At Royal FloraHolland, we are actively committed to making a difference in terms of the environment, people and organisation. We want to encourage and facilitate growers and buyers in the sustainability transition. We want to be forerunners and lead by example because we are convinced that making the floriculture sector more sustainable is necessary to ensure the world remains liveable for future generations. That is why we are fully committed to making Royal FloraHolland more sustainable [as an association with a business] and collaborating with sector partners, which ultimately contributes to the reputation of the sector as a whole.
Growing greener together with Royal FloraHolland
For me, sustainability is about realising that we didn’t inherit the Earth from our ancestors but are borrowing it from our children and grandchildren.
Maarten Banki
Sustainable Development Manager & Quality
Sustainability report
In our annual report, besides reading all about the financial results for the past year, you can read about our company, the cooperative and how we create value for our stakeholders. We are taking important steps with our sustainability reporting by reporting in accordance with the requirements of the Corporate Sustainable Reporting Directive (CSRD). In doing so, we are ahead of the requirement that applies to the annual report for 2025. The CSRD is an EU directive that requires companies to report on their impact on humanity and the environment with specific and measurable metrics.
