About us

We achieve more together than we would alone. Growers have been joining forces for more than 100 years to get the best possible market price for their flowers and plants. As a result, we achieve sustainable success, international growth and strengthening of the cooperative. Connect to grow.

Our cooperative company

By joining forces we achieve more than alone, which is the basis for our international cooperative: an association of growers operating its own business. We have been doing so for more than 100 years.

Our ambition

We want to be the leading international floriculture marketplace with one digital platform (Floriday) and physical hubs, where we bring growers and buyers together.

Our strategy

We aim to get the best market price at the lowest possible cost, offering services closely aligned to our growers’ and buyers’ changing needs and processes.