About us

As a cooperative and an association of growers with its own business, Royal FloraHolland handles an average of 100,000 transactions per day and generates an annual turnover of over 5 billion euros. With around 3,000 members from Europe, Africa, and Asia, as well as buyers from numerous countries, we are a leader in the floriculture sector. By combining our knowledge and strengths, we achieve sustainable success and international growth, thereby reinforcing the cooperative.

Our strategy integrates our cooperative strategy (of the association) with the business strategy, consolidating our ambitions for the Royal FloraHolland platform. This dual-pronged approach includes a digital platform, Floriday, and a logistics platform, allowing us to work digitally and efficiently and increase the supply and demand for flowers and plants. We are committed to boosting the sustainability of our cooperative and the industry at large.

At Royal FloraHolland, sustainability is a core principle. We are dedicated to enhancing our cooperative’s sustainability and aim to lead the industry in this respect. We promote greater sustainability among our growers and throughout the floriculture chain. As consumers demand more transparency and legislation imposes stricter requirements, demonstrable sustainability is becoming increasingly essential.