About us

Royal FloraHolland is the leading international cooperative and marketplace for floriculture. We’ve been connecting growers and buyers for 100+ years. With our digital platform and physical hubs, we make the widest and deepest floriculture assortment easily accessible worldwide. Connect to grow.

Our cooperative

Growers have been joining forces for 100+ years for an optimal market price, the basis of our international cooperative. This is how we strengthen sustainable success and international growth.

Our strategy and ambition

We want to be the leading international floriculture marketplace. With our digital platform Floriday and our physical hubs, we bring supply and demand together at the lowest possible cost.

Our services

With our services we want to help our growers and buyers to move forward. We do this together with them. We help growers and buyers with simplified dealmaking, customised logistics and smart business.