Moving forward together

Royal FloraHolland can only fulfil its ambition to be the international floriculture platform of the future together with you – member, grower, buyer and employee. With the 'Together with You’ (Samen met jou) campaign, we show how we are on the road to achieving that goal through personal stories.

Simplified dealmaking

Customised logistics

Smart business

Growing greener together

The world is changing at lightning speed. And Royal FloraHolland is changing in line with that. We are doing that together with our (member) growers, buyers and employees. In this way, we ensure the cooperative remains strong and we continue to be a leading floriculture marketplace, where we link supply and demand, and strive for the best possible prices at the lowest possible costs. With our three customer promises, we are creating opportunities for long-term success. Based on our sustainable ambition 'Growing greener together', we are making the cooperative more sustainable. We are also encouraging that among buyers, growers and in the floriculture chain in general. This is reflected in our services:

Together with you simplified dealmaking

Buy and sell the way you want. Trade daily with our reliable buying and selling methods on Floriday, the international digital floriculture platform. You will find the widest and deepest range of flowers and plants in the world.

Together with you customised logistics

Logistics that moves with you. You decide how to sell your flowers or plants. Arrange your logistics easily with our comprehensive logistics solutions that align seamlessly with your business.

Together with you smart business

We offer growers and buyers various services and advice on payment, selling your flowers or plants and business premises at our hubs. This is how we help you do business smartly and reliably.

Steps towards the future

Together with you, we will fulfil our ambitions and take the steps towards the future. Through stories, we take you through the steps we are taking on our way to a future-proof and sustainable Royal FloraHolland platform. In this way, we are increasingly shaping our shared future. We would therefore like to hear what your ambitions are and how we can help you move forward!

In the ‘Together with you’ series, you can read personal stories from our growers, buyers and employees. Stories in which they tell about their ambitions, wishes and the challenges they face. Connect to grow.

Latest news about moving forward together

Transport Packaging

‘Innovating transport packaging – we are doing that with and for the supply chain'

Whether it concerns an auction trolley, a flower flower packaging or a plant tray, everyone in the sector uses one or more of Royal FloraHolland’s transport packaging. That is not surprising, because the standardised transport packaging

November 25, 2024

Moving forward together

'Floriculture has changed a lot in all these years'

How are the new generation of growers coping with the increasingly internationalized ornamental plant market? Peter Cheserem is director at Sian Flowers, a Kenyan rose and summer flower nursery. “We research every day how to do things better or differently,” he says.

December 23, 2024

International

PJ Dave Flora Ltd and Floriday's growing international role

High-quality roses. That is what PJ Dave Flora Ltd is known for worldwide. And in particular: the Rhodos variety, with its gracefully wavy and green leaves. For four years now, this Kenyan flower farm has been using Floriday from Royal FloraHolland (RFH).

July 22, 2025