Moving forward together

The world is changing rapidly, and Royal FloraHolland is moving with it. Together with you – member, grower, buyer and employee – we keep the cooperative strong. This will make us the international floriculture platform of the future. Through various personal stories, we will show you how we work towards this goal.

Simplified dealmaking

Customised logistics

Smart business

Growing greener together

Royal FloraHolland is changing in line with the rapidly evolving floriculture sector to keep the cooperative strong. We are doing this with you: members, growers, buyers and employees. Sustainability is an essential foundation in this regard. We remain actively committed to making our cooperative more sustainable. This will enable us to stay the leading floriculture marketplace where we connect supply and demand. We strive to achieve the best possible price at the lowest possible cost. Our three customer promises are seamlessly aligned with this ambition: simplified dealmaking, customised logistics and doing business smarter.

Together with you simplified dealmaking

Buy and sell the way you want. Trade daily using our reliable buying and selling methods on the international digital floriculture platform Floriday. We offer the world's broadest and deepest range of flowers and plants.

Together with you customised logistics

Logistics that move with you. You decide how you want to sell your flowers or plants. Then, you can easily arrange the logistics with our complete logistics solutions, which fit seamlessly with your business.

Together with you smart business

As a grower and buyer, we offer various services and advice. We do this through payment, selling flowers or plants, and business premises at our hubs. This way, we help you do business smarter and more reliably.

Duurzaamheid

Growing greener together with Edwin

How do I see the future of the floriculture sector in terms of sustainability? I am convinced that everything will be fine because we have shown time and again that we are all innovative and decisive.

Latest news about moving forward together

International

PJ Dave Flora Ltd and Floriday's growing international role

High-quality roses. That is what PJ Dave Flora Ltd is known for worldwide. And in particular: the Rhodos variety, with its gracefully wavy and green leaves. For four years now, this Kenyan flower farm has been using Floriday from Royal FloraHolland (RFH).

July 22, 2025

250515 RW RFH Logistieke Middelen Beeldbewerking Foto met fust v1

Moving forward together

New flower bucket Fc555 preserves floriculture and increases efficiency

With the introduction of the new flower bucket Fc555 Royal FloraHolland reduces supply chain costs and make floriculture more sustainable. This is because when using this bucket, a single-use cardboard collar or multi-use support shelving Fc596 is no longer needed

May 19, 2025

Floriday

Riza Growers: saving time through digitisation

Digitalisation was a key issue for Riza Growers from day one. By digitising the sales process, the company now saves around 40 hours a week. But why do they think digitisation is important? And how did they digitise their processes?

January 30, 2025