Match & Connect | Royal FloraHolland skip_content_text

Stories of buyers and their growers

Every year, FUN Flowers United travels from Germany to Aalsmeer to attend the Trade Fair. For them, it’s not just about inspiration, it’s mainly to network with new and existing growers and suppliers. Watch the story. 

Global direct trade, how can we help you?

With our digital platform Floriday and Global Sourcing Services (GSS) we support growers and buyers in global sourcing of flowers and plants, carefree global shipment and trusted payments with settlements in euro’s and US Dollars. Growers get guaranteed payment within 7 working days as a standard. Buyers can pay on account, in advance or deferred under conditions. With our three-step approach, we help you boost visibility and strengthen customer relationships. 

How do we match and connect on Floriday?

In Floriday, you can find all RFH growers to connect with and build your supplier network. Check availability, pricing or place a supply or order request for growers to respond to.

Matchandconnect

Trade Fairs

Together with the growers on our platform, we attend several trade fairs around the world each year: 

- IPM Essen (Germany)
- IFTEX Nairobi (Kenya)
- Hortiflora Addis Ababa (Ethiopia)
- Trade Fair Aalsmeer (The Netherlands)

Farm visits

One of our Match & Connect services involves organizing visits to growers' farms with (potential) buyers. For example, in Africa, we arrange special commercial study trips.

Riya Bunty Shah 04 2025 08 14 154951 pcuy
It’s a great opportunity to meet all the buyers who want to transact with us on Floriday, visit our farm, and learn more about our product and brand.
Riya Bunty Shah, Bloomingdale Roses

Services

In addition to our Match & Connect services, we offer you several more services. Like access to Floriday, where international supply and demand meet both digitally and physically and our Global Sourcing Services (GSS) help manage logistics, quality assurance, and financial processes to reduce risks and simplify international payments.

Farmvisit

Connect to grow?

We have open discussions with anyone who wants to buy or sell on our floriculture platform to explore how we can support their specific situation. We regularly connect supply and demand-side parties to do business together through our fairs and events, in person, and with the support of GSS.