Our cooperative
Pieter Bootsma returns as CEO of Royal FloraHolland on 1 July
Pieter Bootsma will return as CEO of FloraHolland (RFH) on 1 July after a period of recovery and gradual reintegration. David van Mechelen will fully resume his responsibilities as CFO as of 1 July. With this, RFH says goodbye to Anton Sandler, who has fulfilled the CFO role on an interim basis during this period.
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About Royal FloraHolland
Our cooperative serves a dual role: it is an association and a business. We aim to remain a healthy and attractive cooperative for our members and to build the largest international B2B platform in the floriculture sector.
Logistics platform
Royal FloraHolland has been supporting growers and buyers for over 100 years with efficient logistics solutions that move with the dynamics of the floriculture sector. The entire logistics process, resources and transportation are tailored to the specific needs of growers and their customers worldwide.
Digital platform
Floriday is the digital platform for the floriculture sector with which we want to grow and simplify trade.
Sustainability
At Royal FloraHolland, sustainability is a core principle. We are dedicated to enhancing our cooperative’s sustainability and aim to lead the industry in this respect. We promote greater sustainability among our growers and throughout the floriculture chain.
