Auctioning via Floriday
Welcome to the central hub for all information about auctioning via Floriday. Here you will find explanations, updates and the roadmap. This page is updated regularly.
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Auctioning via Floriday
Together with Floriday, we are building a single digital platform for the entire floriculture sector. A future-proof approach to auctions is an integral part of this. That is why we are phasing out outdated systems such as Remote Buying (KOA) step by step and developing two new apps on Floriday. This way, you can keep track of all your trading in one convenient place. We are now starting phase 1 of the roll-out of auctioning via Floriday, during which we will make the necessary preparations.
Why? Crucial for continuity
The current Remote Buying system (KOA) has been in use since the late 1990s. This technology is outdated and comes with limitations and risks, such as the possibility of malfunctions or system failures. Floriday’s infrastructure is built using new technology that works seamlessly via a web browser. Thanks to further digitalisation, we can roll out new services and functionalities more quickly. This ensures we remain a strong and reliable floriculture marketplace in the future.
In 3 phases from KOA to auctioning via Floriday
We won’t be switching from KOA to auctioning via Floriday all at once. Instead, we’ll do it step by step and in a controlled manner, in three phases, to minimise risks. This way, your business can continue as usual and you’ll be well prepared. We’ll keep you informed at every stage.
Two apps for auctioning via Floriday
If you want to buy at the auction in future, you’ll need to use two apps on Floriday:
RFH Pre-Auction (now available)
RFH Pre-Auction is the new central hub on Floriday for all your auction preparations. You can view the next day’s clock supply listings and mark lots that interest you. For the past year, we’ve been introducing RFH Pre-Auction to buyers step by step. This allows you to get used to the new way of working via Floriday.
RFH Auction (available this autumn)
The future app on Floriday where you can buy via the auction clock is called RFH Auction. This means all your trading activities will be centralised in one place: Floriday. RFH Auction is easy to use via a web browser, making it simpler to roll out new features. RFH Auction has been up and running in Eelde for a year now.
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