The Royal FloraHolland platform
A futureproof international floriculture marketplace
Royal Floraholland is the largest international floriculture marketplace for flowers and plants: an association of growers with a business. We have two goals: being and remaining a healthy and attractive cooperative for our members and building the largest international B2B platform within the floriculture sector. Sustainability is an important foundation for this.
The members are the foundation of the cooperative (an association of growers operating its own business). The members and company form the cooperative together. And nobody knows as much as all of us together. If everyone contributes ideas and we manage to integrate the best ideas with each other, then we as a cooperative can solve difficult problems as effectively as possible with the greatest possible support.
What does membership at Royal FloraHolland offer?
Stronger in the market
Your membership puts you in a strong position in the market or may even improve it. This applies to all members, both large and small. Royal FloraHolland helps ensure the best possible market price and opens the doors to various types of customers.
Read moreReducing the burden on growers
If you grow flowers or plants, you want to focus on what you do best. Ancillary matters, such as logistics and administration, simply need to be well-arranged. Royal FloraHolland reduced the burden on members with support services.
READ MORERepresentation of growers’ interests
By coming together as one unified voice in our discussions with the government during the coronavirus pandemic, we were able to ensure that an emergency fund was made available. It is important that the voice of the floriculture industry is heard loud and clear. The cooperative also stands up for those interests.
READ MOREInvolvement and governance
The members are the foundation of our cooperative and are represented by the elected Members' Council. The members together form the cooperative, with support from the company and the Supervisory Board.
READ MOREMembership benefits
| Activity | Member-supplier | Non-member-supplier | |
|---|---|---|---|
| Member involvement | Members' Council, member sessions, annual members’ meeting | ✔ | |
| FPC participation | ✔ | ||
| Co-creation via leading team, support team, sounding board group | ✔ | ||
| Members’ newsletter, members’ magazine, product newsletter | ✔ | ||
| Cooperative Day | ✔ | ||
| Representation of interests | Lobbying activities | ✔ | ✔ |
| Advice on legislation and regulations, as well as legal issues | ✔ | ||
| Showcase function for sector, e.g. Glazen Tulp | ✔ | ✔ | |
| Sharing product-specific knowledge and market information | ✔ | ||
| Financial | 35% discount when participating in trade fairs | ✔ | |
| Discount on services | ✔ | ||
| Reducing the burden | Weekly payment | ✔ | ✔ |
| Royal FloraHolland handles payment flows | ✔ | ✔ | |
| Administration complies with regulations | ✔ | ✔ | |
| Access to logistic supplies and packaging | ✔ | ✔ | |
| Access to logistics centre of the floriculture industry | ✔ | ✔ |
Our members have their say
Everything revolves around connection,with members in the Netherlands and overseas
The clock is indispensable for the auction. It distinguishes us from competitors. But the auction can be stronger. Read the column by Riyah Bunty Shah, Members' Council member since 2019 and chair of the Nomination Committee. Riyah owns Bloomingdale Roses in Kenya.
We all get better if we make more of an effort to understand each other
What are you willing to do for the other? In the opinion of vice chair of the Members’ Council Robin van der Knaap, that is the essence of cooperating. Cooperate is the verb behind cooperative. For me, that means: leaving something alone now and then, offering space for the needs of others.
Let us hear from you when things are going well
We are a cooperative. An association with a company of which we are joint owners. Rieneke van der Houwen is the owner of a company herself. A company she is proud of.
