Our cooperative
Floriculture sector sees increasing regulatory pressure as the biggest challenge for growers
The Trend report Floriculture of Royal FloraHolland reveals that nearly 70% of flower and plant growers are concerned about the increasing regulatory burden. Energy supply and price developments are also cited as major threats to the survival of their businesses. As a growers’ cooperative, Royal FloraHolland emphasizes the importance of a strong and consistent government agenda in which innovation and sustainability go hand in hand.
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These are our main themes
About Royal FloraHolland
Our cooperative serves a dual role: it is an association and a business. We aim to remain a healthy and attractive cooperative for our members and to build the largest international B2B platform in the floriculture sector.
Logistics platform
Royal FloraHolland has been supporting growers and buyers for over 100 years with efficient logistics solutions that move with the dynamics of the floriculture sector. The entire logistics process, resources and transportation are tailored to the specific needs of growers and their customers worldwide.
Digital platform
Floriday is the digital platform for the floriculture sector with which we want to grow and simplify trade.
Sustainability
At Royal FloraHolland, sustainability is a core principle. We are dedicated to enhancing our cooperative’s sustainability and aim to lead the industry in this respect. We promote greater sustainability among our growers and throughout the floriculture chain.
Moving forward together
Yvonne Tirop, Marketing and Business Development Manager at Sian Flowers Group, explains how she co-operates with Royal FloraHolland in various global markets, such as Europe, the Middle East, Australia, Asia and Africa, to optimize their direct and auction sales via Floriday and to face challenges in their global logistics process.
