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One auction

Together towards a future-proof marketplace

More efficient logistics & transportation

Lower costs

More sustainable

Together towards a future-proof marketplace
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What is One Auction?

One auction consists of three components

One digital auction

At the moment, we still hold auctions separately at Royal FloraHolland’s three export locations: Aalsmeer, Naaldwijk and Rijnsburg. We are moving towards a location-independent, digital auction. This will bring supply and demand from our three export locations together in one digital (worldwide) marketplace.

Discover the digital auction

Faster delivery through bundled logistics and transport

We are gradually transforming our current distribution process into demand-driven order picking. We are also going to organize the logistics handling of direct trade and clock trade in a combined process.

Discover the new logistics

Better quality of product information

We are creating an overview of all current auction events. In reaching a decision to buy on a digital marketplace, it is important that the buyer gets what they’ve bought. That is why reliable product photos and product information are even more important. We’re working on that, together with buyers and suppliers.

Discover the new customer experience

More about One Auction

The latest news about One Auction

In the coming period there are many new developments on the program of One Auction. We will be happy to keep you informed about them.

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For growers: schedule an inspection request or telephone advice

As a grower, you want to be a reliable supplier. After all, reliability ensures the lasting trust of your buyers. To help you do this, you can request the assistance of an inspector free of charge for a batch check and specific tips.

5 We Are Flowers

RFH photo: the new way of taking product photos

The new photo app RFH photo makes product photos easier and gives buyers a better idea of their purchase. Read all about RFH photo and see the experiences of tulip grower René Appelman and buyer Hendrik Breetvelt.

RFH Photo betere kwaliteit productfotos koper EN

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