At the moment, we still hold auctions separately at Royal FloraHolland’s three export locations: Aalsmeer, Naaldwijk and Rijnsburg. We are moving towards a location-independent, digital auction. This will bring supply and demand from our three export locations together in one digital (worldwide) marketplace.
Faster delivery through bundled logistics and transport
We are gradually transforming our current distribution process into demand-driven order picking. We are also going to organize the logistics handling of direct trade and clock trade in a combined process.
We are creating an overview of all current auction events. In reaching a decision to buy on a digital marketplace, it is important that the buyer gets what they’ve bought. That is why reliable product photos and product information are even more important. We’re working on that, together with buyers and suppliers.
For growers: schedule an inspection request or telephone advice
As a grower, you want to be a reliable supplier. After all, reliability ensures the lasting trust of your buyers. To help you do this, you can request the assistance of an inspector free of charge for a batch check and specific tips.
The new photo app RFH photo makes product photos easier and gives buyers a better idea of their purchase. Read all about RFH photo and see the experiences of tulip grower René Appelman and buyer Hendrik Breetvelt.