Choose your member pack before 15 December 2023

Every member is unique and views Royal FloraHolland's membership and services differently. More than ever, our members have different business operations, wishes and needs. We are therefore introducing four membership packages from 1 January 2024.

In 4 steps towards Central Auction rose

In November, we will move in 4 steps towards the central auctioning of all roses. By bringing supply and demand together, we encourage optimal pricing. To eventually arrive at one central auction, there are several steps we need to take together.

Read all about Central Auctioning

In our columns, we give the floor to the directors, managers and members of the Royal FloraHolland board. How do they view developments in the horticultural sector?

Andre van der Linden en Bas Wevers Royal Flora Holland cyberweerbaarheid

Management column: cyber resilience across the chain

This time our CIO André van der Linden and Chief Information Security Officer, Bas Wevers discuss cyber resilience. It is important to make the floriculture industry more digitally resilient. That is why we are one of the initiators of the Cyber Resilience Centre Greenport. From this also comes the free RFH cyber subscription, through which we support growers and buyers with practical tools and expertise in their digital resilience.

read the full column

Potweb wins Greenovation Award 2023

Controlling pot worm in an environmentally friendly way when growing Phalaenopsis orchids: with Potweb, it can be done. A consortium of four companies - Levoplant, Ter Laak, Opti-flor and Solvent Engineering - won the Greenovation Award 2023 with this unique invention.

Each year, Royal FloraHolland holds various trade fairs and events for our different target groups, both nationally as well as internationally. In addition, we participate in external initiatives and sponsor fantastic projects.

Cooperative Day | 7 December 2023

A day especially for all members and customers of Royal FloraHolland, in addition chain partners of the floriculture sector are also welcome. A time to meet, inspire, enthuse but also to engage in conversation. This year, the theme of the Cooperative Day is 'Together we build the future of floriculture'.

About Royal FloraHolland

Membership

Some 3500 growers, small, medium and large, are members of our cooperative.

Together with you

We want to move the floriculture sector forward together with you. What are your ambitions?

Read our stories here

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Strategy

We aim for the best possible market price at the lowest possible cost.

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Choose your member pack before 15 December 2023

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In 4 steps towards Central Auction rose

Columns

Management column: cyber resilience across the chain

Potweb wins Greenovation Award 2023