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Let's peak together

Everything for a successful peak

April, May and June are important months for you as growers and buyers, and therefore for us. We will do all we can to serve you as best we can during this peak period. With additional efforts, we ensure the most predictable logistics service. This way, we will make the peak a success together.

Let's peak together
Check out the new process

Growers

For you as a grower, the peak is the most important period of the year. We make every effort to deliver your sold flowers and plants on time. Do you want to know how?

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Buyers

As a buyer of flowers and/or plants, the most important thing you want from us is to know where you stand in terms of delivery. During the peak period, we work with all our might to meet expected end times. Do you want to know how?

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Logistic supplies

As a grower or buyer, you want to transport your products while maintaining quality. We ensure that the right logistics supplies are available in sufficient quantities. Do you want to know which ones and how?

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Growers

For you as a grower, the peak is the most important period of the year. We make every effort to deliver your sold flowers and plants on time. With rapid increases in supply at auction along with a shortage of employees, this is more challenging than ever. We therefore make extra efforts and adjust operations (temporarily) to keep logistics as predictable as possible. We also use it to monitor pricing and maximum availability of logistic supplies. All this leads to predictable performance in auction logistics. We provide clear communication about expected end times on the site and in the Royal FloraHolland app. The approach requires flexibility from all of us. However, collectively we do have the best answer to the challenge of this peak.

Logistic information for growers

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Higher volumes per transaction

By raising the transaction size slightly faster, we save time in logistics fulfillment. The impact on auctioning is minimal. The payoff: better end times, especially on busy days. Transactions of all sizes remain possible as we continue to start with a limited range. And we monitor pricing. We lower the percentage of Clock Presales to avoid causing a shift.

To higher volumes
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Accelerated start for flowers, end sprint for plants

We achieve better end times for flowers on the busiest days by starting at full capacity. Once we meet the end time for flowers, we shift more of our efforts to plants, so we finish there before 2.00 pm on most days as well. There is clarity about start and end times in advance. That gives confidence.

To accelerated start
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Delivery times Aalsmeer, Eelde, Naaldwijk and Rijnsburg

View the current standard delivery times here.

To delivery times
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Delivery times Eelde

View the current standard delivery times here.

View delivery times Eelde
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Non-auction days and early auction days

Auctioning an hour earlier on the busiest days means the clocks and our logistics process start earlier. This creates the opportunity to deliver your transactions to buyers earlier on busy auction days. That's good news for your customers.

See the dates
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Forecast end times

View the forecast end times of our locations.

See end times

Buyers

As a buyer of flowers and/or plants, the most important thing you want from us is to know where you stand in terms of delivery. During the peak period, we work with all our might to meet expected end times. We therefore make extra efforts and adjust the operation (temporarily) to cope with the peak as best we can. But the shortage of staff remains acute. Especially with a rapid increase in supply, end times are under pressure. Our peak approach should lead to predictable logistics services. That is why we inform you in good time about forecasts, end times and services around logistic supplies. You can find the expected end times on the site and in the Royal FloraHolland app. This approach helps us get through the peak rush, but also requires some adjustment from you. You know what is about to happen and can anticipate things, even if we deliver later.

Logistic information for buyers

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Higher volumes per transaction

By having higher volumes per transaction, you as a buyer benefit from time savings during the logistics process. Especially on busy days. That translates to better end times. Transactions of all formats remain possible, including through Clock Presales. This is possible because we continue to start with a limited range.

To higher volumes
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Accelerated start for flowers, end sprint for plants

We achieve better end times for flowers on the busiest days by starting at full capacity. Once we meet the end time for flowers, we shift more of our efforts to plants, so we finish there before 2.00 pm on most days as well. For you as a plant buyer, that is later than you are used to. By being clear about start and end times on the website, you know what to expect.

To accelerated start
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Delivery times Aalsmeer, Naaldwijk and Rijnsburg

View the current standard delivery times here.

To delivery times
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Delivery times Eelde

View the current standard delivery times here.

View delivery times Eelde
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Non-auction days and early auction days

Auctioning an hour earlier on the busiest days is sometimes necessary to meet end times. As a buyer, you then have to get up an hour earlier to take advantage. The time savings make the desired end times achievable. That provides certainty.

See the dates

Logistic supplies

As a grower and buyer you need enough packaging units, CCs and auction trolleys to transport your product while maintaining quality. Logistic supplies are invaluable. We make sure they are sufficiently available, even in busy times. Using the material as intended is a collective responsibility. We create success together.

More information for growers and buyers

Auction trolley availability

Auction trolley stock at Royal FloraHolland locations at a glance.

Availability trolleys

Availability of CC material

What is the national availability of CC containers and shelves?

Check availability

Internal overnight rental

Will the internal overnight rental go ahead or not?

Read more about it

Logistic supplies online

Get a grip on your costs with logistic supplies online.

Gain insight

Message overnight rental

With our free internal overnight rental notification service, you will be immediately informed about whether or not the internal overnight rental will go ahead.

Sign up here

Highlighted

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Complaints policy updated | Product-related and logistics complaints (S&C)

From 3 April onwards, the complaints policy will be updated for all export locations. From that date onwards, the same time limits for logistics complaints will apply at each location, which makes it clearer for you. This is a permanent change that will also apply in the event that end times are later during the peak period. In addition, we will ensure that product-related complaints are still possible when end times are later than usual. We are therefore updating the policy accordingly for at least the duration of the peak period (April to June).

View the policy
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Going all out for peak period: "Doing nothing is not an option"

Another challenging peak period awaits us this year. That it will be busy is certain. As the peak approaches, it is becoming increasingly easy to estimate when and how busy exactly. As of April 3, the peaking then really goes into full effect. How are growers and buyers facing this, and how are they coping with the rush?

Peak on Screen #1

First peak day Naaldwijk with COO Leendert-Jan Plaisier

Peak on Screen #2

COO Leendert-Jan Plaisier visits a flower buyer and helps at Floriway

Peak on screen #3

COO Leendert-Jan Plaisier visits buyer Quattro Plant and the employees of LRC AM

Peak news