Let's peak together
Everything for a successful peak
April, May and June are important months for you as growers and buyers, and therefore for us. We will do all we can to serve you as best we can during this peak period. With additional efforts, we ensure the most predictable logistics service. This way, we will make the peak a success together.
Growers
For you as a grower, the peak is the most important period of the year. We make every effort to deliver your sold flowers and plants on time. Do you want to know how?
Buyers
As a buyer of flowers and/or plants, the most important thing you want from us is to know where you stand in terms of delivery. During the peak period, we work with all our might to meet expected end times. Do you want to know how?
Logistic supplies
As a grower or buyer, you want to transport your products while maintaining quality. We ensure that the right logistics supplies are available in sufficient quantities. Do you want to know which ones and how?
Growers
For you as a grower, the peak is the most important period of the year. We make every effort to deliver your sold flowers and plants on time. With rapid increases in supply at auction along with a shortage of employees, this is more challenging than ever. We therefore make extra efforts and adjust operations (temporarily) to keep logistics as predictable as possible. We also use it to monitor pricing and maximum availability of logistic supplies. All this leads to predictable performance in auction logistics. We provide clear communication about expected end times on the site and in the Royal FloraHolland app. The approach requires flexibility from all of us. However, collectively we do have the best answer to the challenge of this peak.
Logistic information for growers
Higher volumes per transaction
By raising the transaction size slightly faster, we save time in logistics fulfillment. The impact on auctioning is minimal. The payoff: better end times, especially on busy days. Transactions of all sizes remain possible as we continue to start with a limited range. And we monitor pricing. We lower the percentage of Clock Presales to avoid causing a shift.
To higher volumes
Accelerated start for flowers, end sprint for plants
We achieve better end times for flowers on the busiest days by starting at full capacity. Once we meet the end time for flowers, we shift more of our efforts to plants, so we finish there before 2.00 pm on most days as well. There is clarity about start and end times in advance. That gives confidence.
To accelerated start
Delivery times Aalsmeer, Eelde, Naaldwijk and Rijnsburg
View the current standard delivery times here.
To delivery times
Non-auction days and early auction days
Auctioning an hour earlier on the busiest days means the clocks and our logistics process start earlier. This creates the opportunity to deliver your transactions to buyers earlier on busy auction days. That's good news for your customers.
See the dates
Buyers
As a buyer of flowers and/or plants, the most important thing you want from us is to know where you stand in terms of delivery. During the peak period, we work with all our might to meet expected end times. We therefore make extra efforts and adjust the operation (temporarily) to cope with the peak as best we can. But the shortage of staff remains acute. Especially with a rapid increase in supply, end times are under pressure. Our peak approach should lead to predictable logistics services. That is why we inform you in good time about forecasts, end times and services around logistic supplies. You can find the expected end times on the site and in the Royal FloraHolland app. This approach helps us get through the peak rush, but also requires some adjustment from you. You know what is about to happen and can anticipate things, even if we deliver later.
Logistic information for buyers
Higher volumes per transaction
By having higher volumes per transaction, you as a buyer benefit from time savings during the logistics process. Especially on busy days. That translates to better end times. Transactions of all formats remain possible, including through Clock Presales. This is possible because we continue to start with a limited range.
To higher volumes
Accelerated start for flowers, end sprint for plants
We achieve better end times for flowers on the busiest days by starting at full capacity. Once we meet the end time for flowers, we shift more of our efforts to plants, so we finish there before 2.00 pm on most days as well. For you as a plant buyer, that is later than you are used to. By being clear about start and end times on the website, you know what to expect.
To accelerated start
Delivery times Aalsmeer, Naaldwijk and Rijnsburg
View the current standard delivery times here.
To delivery times
Non-auction days and early auction days
Auctioning an hour earlier on the busiest days is sometimes necessary to meet end times. As a buyer, you then have to get up an hour earlier to take advantage. The time savings make the desired end times achievable. That provides certainty.
See the datesLogistic supplies
More information for growers and buyers
Auction trolley availability
Auction trolley stock at Royal FloraHolland locations at a glance.
Availability trolleysAvailability of CC material
What is the national availability of CC containers and shelves?
Check availabilityMessage overnight rental
With our free internal overnight rental notification service, you will be immediately informed about whether or not the internal overnight rental will go ahead.
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Complaints policy updated | Product-related and logistics complaints (S&C)
From 3 April onwards, the complaints policy will be updated for all export locations. From that date onwards, the same time limits for logistics complaints will apply at each location, which makes it clearer for you. This is a permanent change that will also apply in the event that end times are later during the peak period. In addition, we will ensure that product-related complaints are still possible when end times are later than usual. We are therefore updating the policy accordingly for at least the duration of the peak period (April to June).
View the policy
Going all out for peak period: "Doing nothing is not an option"
Another challenging peak period awaits us this year. That it will be busy is certain. As the peak approaches, it is becoming increasingly easy to estimate when and how busy exactly. As of April 3, the peaking then really goes into full effect. How are growers and buyers facing this, and how are they coping with the rush?
Peak on Screen #1
First peak day Naaldwijk with COO Leendert-Jan Plaisier
Peak on Screen #2
COO Leendert-Jan Plaisier visits a flower buyer and helps at Floriway
Peak on screen #3
COO Leendert-Jan Plaisier visits buyer Quattro Plant and the employees of LRC AM
Peak news
- Peak on screen #3: COO Leendert-Jan Plaisier visits buyer Quattro Plant and the employees of the Logistic Resources Center (LRC) in Aalsmeer
- Managementcolumn COO Leendert-Jan Plaisier: Mother's Day rush
- Peak in figures: As the Dutch saying goes: ‘April does what it wants’
- Peak on screen #2: Leendert-Jan Plaisier visits a flower buyer and helps at Floriway
- Fresco Flowers’ experiences of the peak "Communication is key"
- Extra early auction day on Monday 22 May
- Peak on Screen #1: first peak day Naaldwijk with COO Leendert-Jan Plaisier
- Management column: Let's peak together
- Peak plan further developed: Higher volumes per transaction, restriction on Auction Presales
- Extra early auction day on Tuesday 11 April
- No storage charges for CC containers and plates from 12 March 2023
- Logistic supplies preparations in full swing in anticipation of peak
- Additional measures peak 2023: accelerated start for flowers, final push in plants and higher volumes per transaction
- Internal overnight rental period starts Sunday 5 February 2023
- Management column: Peak 2023: better and predictable end times
- Peak plan outlined in more detail: everything you need to know about start and end times for clock distribution