Our cooperative
New term David van Mechelen as CFO of Royal FloraHolland
The Supervisory Board of Royal FloraHolland (RFH) has reappointed David van Mechelen for a third term as Chief Financial Officer (CFO). Van Mechelen has held the role of chief financial officer and co-director at the growers’ cooperative and leading international platform for flowers and plants since 2018. Most recently, he served as acting CEO at RFH.
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About Royal FloraHolland
Our cooperative serves a dual role: it is an association and a business. We aim to remain a healthy and attractive cooperative for our members and to build the largest international B2B platform in the floriculture sector.
Logistics platform
Royal FloraHolland has been supporting growers and buyers for over 100 years with efficient logistics solutions that move with the dynamics of the floriculture sector. The entire logistics process, resources and transportation are tailored to the specific needs of growers and their customers worldwide.
Digital platform
Floriday is the digital platform for the floriculture sector with which we want to grow and simplify trade.
Sustainability
At Royal FloraHolland, sustainability is a core principle. We are dedicated to enhancing our cooperative’s sustainability and aim to lead the industry in this respect. We promote greater sustainability among our growers and throughout the floriculture chain.
