Flower Love campaign was a success: lots of flowers handed out to passers-by

Last Saturday, Valentine's Day, we were at Amsterdam Central Station with grower Dean Zuidgeest from Villa Gerbera and VBW. The aim: to make flower love visible. This is our new campaign in collaboration with VBW and Plantion, in which we show how much passion and dedication goes into every flower.

A card full of love

At the station, there was a life-size Valentine's card filled with personal declarations of love from growers to their favourite flowers. These stories show that the love for flowers starts with the grower. A message that is central to this campaign.

"There is a lot behind a bouquet of flowers", explains Dean Zuidgeest, co-owner of Villa Gerbera. "A lot of love and people who work hard every day to create these beautiful products. That's why I'm here proudly handing out flowers." He is referring to the flowers that were handed out to passers-by at Amsterdam Central Station. Among other things, they could count on a beautiful free red gerbera from Villa Gerbera. Perfect for Valentine's Day.
 
Heart-warming messages

Under the spotlight of the national press, passers-by were also invited to leave a loving message themselves. This was done in abundance. The card was soon filled with heart-warming messages from travellers from all over the country.

Continuation towards Mother's Day

The campaign will continue in the coming months and will be followed up towards Mother's Day. The exact details will follow later. What is clear is that we will continue to build a positive story about flowers and the people who grow them with love.

Find out more about Flower Love here.