Be inspired by current sessions at the Flora Spring Expo
February 17, 2026
During the Flora Spring Expo, the focus is not only on the latest spring assortment and meetings between growers and (international) buyers, but also on in-depth content. Both days of the fair offer a varied programme with knowledge sessions covering current topics in the sector. The sessions are freely accessible to visitors and offer directly applicable insights for retailers, buyers, exporters, growers and colleagues from the industry.
Gain insight into consumer trends that matter in relation to sustainability, tips for smart purchasing with Floriday, the value of data, and concrete starting points for increasing turnover and customer satisfaction. By hearing from experts in the field, you will take away practical tools to strengthen your business operations and seize opportunities. A selection of the sessions:
- Efficient purchasing via Floriday – by the Floriday team and a practical buyer
Tips and insights for smarter, faster and more effective purchasing. You will gain insight into how a buyer uses Floriday to save time, maintain an overview and simplify processes. - Sustainability in Germany – by Plants & Flowers Foundation Holland
Current insights from the European Consumer Monitor on how German consumers view sustainability. Relevant knowledge for growers and buyers who export (or wish to export) to Germany. Turn Data into Profit: Smarter Sales per Square Metre – by GardenCenterAdvice
How to use data and market insights to improve performance per square metre. Dries shares practical examples and shows where opportunities lie in product range, layout and customer experience.
The knowledge sessions are short, concrete and directly applicable. They offer a valuable opportunity to gain new knowledge, find inspiration for your own business operations and engage in conversation with experts from the sector.
Curious about all the sessions?
View the full programme at www.floraspringexpo.com and register now!
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