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Great interest in new trade fair: Flora Spring Expo

February 2, 2026

Dv C 6 JH

Great interest in Royal FloraHolland's new spring fair: Flora Spring Expo. Not yet registered as an exhibitor? There are still a few spots available! The trade fair will take place on Wednesday 18 and Thursday 19 March, on Royal FloraHolland's own outdoor grounds in Aalsmeer. This fair offers growers from the floriculture sector (plants and flowers) and (international) buyers not only the opportunity to meet in person and do business in early spring, but also to gain inspiration and attend knowledge sessions.  

Various knowledge sessions will take place during the two days of the fair, in the morning and afternoon. Two of the themes that will be discussed are:  

  • Developments in Retail and opportunities for the sector
    What does the future of Retail look like for flowers and plants? In this session, Lookinsight, a design and consultancy agency for garden centres, will take you through the latest and future trends for florists, garden centres, supermarkets, home furnishing stores and online retailers. How can you respond to these trends and changes, and what opportunities are there in the sales channels of tomorrow?  
     
  • Subversion: Look at your business with different eyes
    What you don't know, you don't see. The floriculture sector is vulnerable to criminal interference. How do you recognize signs of subversion in your company? And how do you ensure a safe working environment? In this impactful session, experts will share recognizable practical examples and give you concrete tools for a safe approach. Together, we can make our sector stronger and safer.    

Are you curious about the knowledge sessions and the growers who will be showcasing their latest spring offerings at the Flora Spring Expo? Register now as a visitor for a free admission ticket to the Flora Spring Expo. We look forward to seeing you there!  

View the full program and register at: www.FloraSpringExpo.com