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First plant clock via central auction coming soon

February 14, 2024

240129 EK RFH centraal veilen
After the successful roll-out of central auctioning of roses and order picking on plant clock 11 in Naaldwijk, a start can now also be made with central auctioning of a first plant clock. On 14 March, the local clocks N11 (Naaldwijk), A14 (Aalsmeer) and some products of clock R4 (Rijnsburg) will be combined on one new central clock green plants, namely C15. This will bring the total number of central flower and plant clocks to 6.


Substantial expansion of Central Auctioning in 2024

With central auctioning, we are working step by step towards a location-independent way of auctioning via Floriday. Easy trading, optimal pricing and cost reduction are key points in this. "Our ambition is to expand central auctioning to include all flowers and plants by 2024. We will now start with one central clock for green plants, and then gradually connect the other products to central auctioning," says Léon Haasbroek, manager Operations Dealmaking. "A feisty ambition, but we will work hard to keep the impact of the number of changes as low as possible" he continues.


Evaluation Central Auctioning FPC rose

Since 30 November last year, all roses are being auctioned on 4 central clocks. The implementation went smoothly. "From the FPC we hear positive comments" says Paul van der Ven, Team Manager Operations Dealmaking Auctioning. "Growers indicate that prices are in line with expectations. Also, they have not been shifting supply, except for a few. Large buyers are satisfied because they have fewer clocks to keep" he continues. The focus remains on local buyers. How do we keep them tied to the clock throughout the auction period? Because Central Auctioning has made the auction times longer compared to the old auction times at Naaldwijk and Rijnsburg. We facilitate buyers in this with services such as Marking and Clock Pre-Sales.


Preparations FPC green plants

Several preliminary discussions have taken place with the FPC green plants, which is very much looking forward to central auctioning. "Through central auctioning, we are taking a step towards 1 price moment. A new positive step for the future of our green clock." said Ruben Mostert, president FPC green plants. Arie Bezemer, Team Manager Operations Dealmaking Plants adds: "The window display function of plant clocks is very important for the price mechanism in direct sales. So this helps maintain a powerful clock."


Want to know more?

Want to know more about what central auctioning means for you? You can find all the information on our website. Or contact our colleagues at the Customer Contact Centre.