Royal FloraHolland | Strategy and service
Strategie Digitale marktplaats in ontwikkeling

Strategy and service

From physical marketplace to digital platform

Our cooperative is developing further as a leading international floriculture marketplace with a digital platform and physical hubs. This is where we bring growers and buyers together and ensure the best possible market price at the lowest possible cost. At the heart of it is still the association of growers, operating its own business.

Our strategic roadmap

We are making our outlook on the future a reality through simplify dealmaking, customised logistics and smart business.

Simplify dealmaking

We bring supply and demand together both digitally and physically at a major international marketplace. A marketplace where you can do business through (digital) auction clock, auction clock pre-sales, Direct Bidding in Floriday or direct trade, and where you are helped with promotional tools, stock and order management, and handy functionalities and apps that make it easier to do business.

Customised logistics

Logistics that keep pace with you and your business, whether this concerns supplying or delivering flowers and plants from clock auction to the box, from grower to auction or directly to the buyer. We deliver your products correctly and at the agreed time and location. Our goal is to make logistics flows as smart as possible.

Smart business

There’s a lot involved in running a business. Am I sure to get paid? How will the market develop? Do I have enough data and insight? How do I obtain extra space? To help growers and buyers, we offer a wide range of services that help them do business as smartly and securely as possible.

Step by step

Simplify dealmaking

We bring together the supply and demand of floriculture products digitally and physically. Buying and selling flowers and plants is an ever-changing process. We continuously invest in improving and renewing our trading capabilities.

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Customised logistics

By this we mean logistics that keep pace with you and your business, whether this concerns supplying or delivering flowers and plants from clock auction to box, from grower to auction or directly to the buyer.

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Smart business

There is a great deal involved in running a business, such as seeing that the invoices sent get paid, understanding market trends, and expanding business accommodation and marketing capacity. That is why we help growers and buyers with a wide range of services in order to be able to do business as smartly and securely as possible.

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