Central Auctioning | Royal FloraHolland skip_content_text
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Central Auctioning

Together towards a future-proof marketplace

We bring supply and demand together digitally and physically on a large international floriculture marketplace. We do this step by step with the aim of easy trading.

Optimal pricing

More efficient logistics and transport

Lower costs

More sustainable

Current situation

On 21 November 2024, we took a big next step with Central Auctioning. All remaining local plant clocks have been switched to central clocks. We see that Central Auctioning leads to positive effects such as better purchasing power, more stable pricing and higher buyer satisfaction, although there are also challenges. Royal FloraHolland has not made a decision about the follow-up on flowers at this time. All updates are shown here.

Auctioning changes

Renew at auction

To be and remain the leading international floriculture marketplace, we need to stay ahead. Now and in the future. So we invest every day in making buying and selling more efficient and clear.

Find out what steps we are taking

Central Auctioning for suppliers

In central auctioning, we aggregate auction clocks by product group across locations. What does this mean for you as a grower? How should you land? And how does the auction order come about at a central clock?

Discover all tips for suppliers

Central Auctioning for buyers

What does merging auction clocks by product group across locations mean for you as a buyer? All the practical information you need to know about auction schedules and KOA adjustments can be found here.

Discover all tips for buyers

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FAQ

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