This page on lilies contains information about:
- Buying or selling lilies
- The symbolism of the lily
- Diversity of lilies: incl. scentless and pollen-free
- The most important occasions for giving and markets for lilies
Royal FloraHolland offers its members and customers various channels to buy or sell lilies. Around 90% of all lilies is purchased at auction for the European market. FloraMondo is the perfect B2B tool to buy and sell lilies online. With this service, wholesalers and florists can buy directly from the grower. FloraMondo also offers a 'Clock Presale' tool and creates links between B2B webshops for growers.
Floriday is a new platform for the global trade. It makes it easy for growers to take advantage of multiple trade channels and markets. Customers gain access to the best flower and plant stocks via the combined trade channels like FloraMondo and FloraXchange.
The elegant exterior of a lily hides unusual stories. Lily flowers symbolise love, purity, transience and femininity. The symbolism of the lily extends over the entire world. The first stories about lily flowers date from the time of the Greeks and Romans, who gave brides a crown of lilies. Not only did they look lovely, they also expressed the hope of a pure and fertile life. The 'royal' lily symbolises virginal innocence, peace, spiritual love, transience, purity and, with their prominent phallic pistil, fertility.
Lilies are known for their heavy scent and profusion of pollen. There are, however, plenty of lilies without a scent, and in a wide range of colours, even two-toned. Several lilies are even pollen-free. They are called roselilies: these very special lilies have additional petals instead of stamens and a pistil. With their opulence and exclusivity, this lily is at home in any interior. Its stylish appearance suits every trend and can thus be used to embellish events or as a special present. The lily is a flower with endless creation and development possibilities.
Sustainability is an important topic of discussion in our sector. There are labels for consumers like Fair Trade, and there are many B2B certificates. The horticultural sector has therefore launched the Floriculture Sustainability Initiative (FSI), together with all interested parties.
The UK is an important export country for lilies, the British love their scent and splendour. They often buy a bunch of lilies 'spontaneously' or as a thank-you or birthday present. In the Netherlands, lilies are more commonly taken as a present when visiting someone. In Germany, the lily is an important flower for funerals and to put on graves. Weddings and funerals are the significant moments when we prefer lilies. While with its enormous decorative value, lilies are eminently useful for decorating events. Would you like to know more about Consumer Insight?
- Read about Consumer insight for growers
- Read about Consumer insight for customers
- Pictures: Your lily