Floriday and RFH ensure confidentiality of data

Royal FloraHolland (RFH) recently commissioned an independent IT audit into the protection of strictly confidential data within its Floriday platform. The audit shows that RFH has effective measures in place to ensure the confidentiality of sensitive information and meet the highest standards of data security.

Information policy and data committee
RFH wants data on Floriday to be handled with integrity, both for growers and buyers. We underpin this in our information policy. The data committee, which was established to discuss and evaluate Royal FloraHolland's information policy, has commissioned its fifth audit. 

Remco Wilting, responsible for RFH's data policy, said, "Data security is the basis of trust in our digital marketplace. Growers and buyers must be confident that their commercial information will not fall into the wrong hands. This is why we have strict rules and transparent processes: sensitive data is only shared with parties who have a right to it, and is never traceable to individual companies. This is how we create a safe environment in which everyone can act with confidence."

Key findings
Key findings from the audit: 

• Strictly confidential data, such as contract data, standing orders, sticker prices, end-customer data and Messenger messages, are carefully protected within Floriday.
• Access to this data is strictly regulated. Only authorised staff have access so that they are able to provide support.
• Connections to other systems (such as software packages, data warehouses and RFH's financial system) are set up so that strictly confidential data is not shared.
• Reports to third parties comply with the non-traceability requirement: data is aggregated in such a way that it cannot be traced back to individual companies or persons, and only authorised employees have access to it.

Thijs van den Broek (Data Lead at Dutch Flower Group): "The audit shows that Floriday effectively safeguards the confidentiality and non-traceability of strictly confidential data, such as contracts, end-customer information. As the data committee, we continue to think about further improvements and ensure that recommendations from the audit are followed up."

Recommendations
The audit includes some recommendations to further optimise internal control and documentation. RFH takes this advice to heart and continues to invest in data protection to ensure a reliable digital platform.

Data and information policy
Royal FloraHolland aims to be a reliable and transparent floriculture marketplace. That means we want to offer growers and buyers a digitally secure platform. Growers and buyers share data with Royal FloraHolland on a daily basis. Its use is necessary to provide good services. We safeguard the use of data with a transparent and verifiable information policy, ensuring that we treat our customers' data with the utmost care, security and integrity. The Information Policy is explained in this video. Alternatively, you can read more information on our website.