New look for Amaryllis boxes Fc654 and Fc656

The single-use Amaryllis boxes – the current Fc654 and the new wide Fc656 – will undergo a metamorphosis this coming season. Both boxes will feature completely new printing, developed in close collaboration between the Promotion Committee, FPC Amaryllis, Concept Factory and Royal FloraHolland. The design is in line with the updated visual style of the Amaryllis promotional campaign. Daphne Wijnen (Wijnen Amaryllis Innovation) is a member of this Promotion Committee and is involved in this new design. She is very enthusiastic about the end result.

The box with its updated lid connects, reinforces and makes Amaryllis visible. The lid serves as a visual carrier for the Amaryllis campaign, visible during transport, on the shelf and on the shop floor. The iconic “A” is central to this: as a graphic anchor and as a symbol of Amaryllis as a premium brand and premium product. The result is a powerful, international look that creates and reinforces recognisability.

Proud of the new design
Daphne Wijnen (Wijnen Amaryllis Innovation and in the photo) is proud of the launch of the new design: "The Promotion Committee has started preparations for the new campaign year. We are kicking off this year with a completely revamped corporate identity, focusing on recognisability and a powerful visual identity. The Amaryllis boxes Fc654 and Fc656 also feature this new corporate identity. The design is fresh, recognisable, striking and contemporary. I am very pleased with the new design and hope to be able to use the first boxes soon."

New wide single-use Amaryllis box Fc656
Royal FloraHolland is adding an extra box to its range of packaging for the start of the new Amaryllis season 2025/2026: the single-use wide Amaryllis box. We are introducing this box as an additional alternative to the reusable Amaryllis box Fc510, which we will be removing from our range after the coming season.

The dimensions of this new wide box are almost identical to those of the Fc510, namely 100x30x10cm. The packaging code for this new single-use box is Fc656, and this box will also feature the new corporate identity.

Availability of Fc654 and Fc656 in packaging depots
Once the stock of the Fc654 with the current print has been used up, the new version will be available in the packaging depots in Aalsmeer and Naaldwijk and for Direct Delivery on garden. The new wide Amaryllis box Fc656 with the new print is now available in our packaging depot in Naaldwijk and for Direct Delivery on garden.