Royal FloraHolland | Central auctioning for suppliers

Central auctioning for suppliers

In centralised auctioning, we aggregate auction clocks by product group across locations. What does this mean for you as a supplier?

Changes per 14 March

From 14 March, there will no longer be a local auction clock for green plants. These products will automatically switch to central clock C15. You can follow the clock live via Clockview from 14 March. You continue to supply your plants as always at the desired hubs. Please note that CC auctioning will not be included in this first central plant clock, it will continue to be auctioned locally.

Local changes as of 14 March

  • Aalsmeer: the current clock A15 becomes A14. This is the new clock for flowering houseplants.
  • Naaldwijk: auction clock N11 expires as these products move to C15.
  • Rijnsburg: some R4 products move to C15. See here which ones

Auction sequence

The auction schedule determines the order of the auction groups. For each auction group, the suppliers are put in order daily by means of random supplier draw. Then, again daily, a random location draw determines which location will be auctioned first that day. This location draw applies to all flower and plant auction groups. Finally, as supplier you determine the desired auction sequence of your own products at that location through the supply letter (EAB).

Merging auction clocks

The merging of auction clocks has an impact on auction schedules. This is especially important for buyers to know, but also useful for you to be aware of. This is because the merging of auction clocks may also affect the auction clocks of other product groups.

View the current auction schedules of the central clocks here:

Also interesting