Royal FloraHolland | Auction process alerts

Auction process alerts

Sign up for our messaging service via WhatsApp. This way you are always immediately aware of a failure in the auction process at the Aalsmeer, Naaldwijk and Rijnsburg locations. Read below how you can activate the service yourself. Do you need help? Then use the Call me button. Our customer service will then contact you.

Your benefits

  • You are informed immediately of a disruption in the auction process of Royal FloraHolland.
  • You can adjust your processes according to the situation at the auction.

What does it cost?

This service is free of charge (you are still subject to your provider's conditions, such as those for receiving messages abroad).

How does it works?

You will receive a WhatsApp message in case of a disruption of the auctioning process that impacts you directly, such as:

  • On the clock
  • For Remote Buying
  • EKT messaging
  • When sending your EAB
  • Disruptions of digital services (such as FloraMondo or the Image Bank)

Do you wish to register for the WhatsApp messenger service? Are you registered with Royal FloraHolland? Then take the following steps:

  • Save the telephone number +31 6 27071244 in your contact list on your telephone (otherwise you will not receive the error messages).
  • Send a WhatsApp message to telephone number +31 6 27071244 containing:
  1. 'Auctionproces Alerts ON'
  2. Your full name
  3. The language in which you wish to receive the messages (Dutch, Englisch or German).

You can subscribe multiple mobile numbers for this messaging service.Please note that this WhatsApp group is not meant for discussion, questions, etc.


Do you want to unsubscribe? You can also easily arrange that yourself via the steps below:

  • Send a WhatsApp message to telephone number +31 6 27071244 containing:
  1. 'Auctionproces Alerts OFF'
  2. Your full name
  • Remove the telephone number +31 6 27071244 from your contact list on your telephone.

Other malfunctions

Disruptions where the auction process can continue unhindered are only reported on the general disruption page of