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How does it work?

Insights for buyers is an interactive Power BI app that consists of the following components:

Daily overview: Your top 5 products, growers and purchasing channels for today.

Your own info: All details of your purchased batches, including quantities and prices.

Auction Info: Average prices and quantities of all auctioned products.

Benchmark: Compare your price with the market price per product (group).

Trends: Compare the average price, turnover and quantities over the past 3 years.

Sustainability: See how sustainable your purchases are per certificate, grower or product group.

You can set filters, choose overviews and view everything on your desktop or mobile device. The data is updated almost in real time during the auction. Floriday Insights costs £93 per month per buyer. Multiple colleagues within the same company can use the same licence.

The 4 steps to Insights

Your head start in 4 simple steps

Commercial services

Respond even better to the wishes of customers and consumers. Royal FloraHolland offers support services to help you realise your commercial ambitions.