Insights: Your Advantage in the Auction | Royal FloraHolland skip_content_text

How does it work?

Insights for buyers is an interactive Power BI app that consists of the following components:

Daily overview: Your top 5 products, growers and purchasing channels for today.

Your own info: All details of your purchased batches, including quantities and prices.

Auction Info: Average prices and quantities of all auctioned products.

Benchmark: Compare your price with the market price per product (group).

Trends: Compare the average price, turnover and quantities over the past 3 years.

Sustainability: See how sustainable your purchases are per certificate, grower or product group.

You can set filters, choose overviews and view everything on your desktop or mobile device. The data is updated almost in real time during the auction. Floriday Insights costs £93 per month per buyer. Multiple colleagues within the same company can use the same licence.

The 4 steps to Insights

Your head start in 4 simple steps

Want to know more? Contact us

The Customer Contact Centre will be happy to help you. Call or send a WhatsApp message to +31 88 789 89 89 or send a message.