Management update: summer update with Pieter & David (video)

In this update, our CEO, Pieter Bootsma, together with our CFO, David van Mechelen, look back on the past period and look ahead on behalf of the management team at Royal FloraHolland (RFH).

Tanno Massar, spokesperson for Royal FloraHolland, talks to Pieter Bootsma and David van Mechelen about current developments within Royal FloraHolland and the floriculture sector. They look back at key issues from the past period, including the new pricing model, Auctioning via Floriday, the closure of Eelde and the impact of the proposed VAT increase on flowers and plants.

They also look ahead to international developments, further digitisation, logistical improvements and other topics on the agenda for the coming period.

Watch the video for the full update.

Onderwerpen:
00:00 Introduction
00:40 Developments over the last two months
00:50 Plans for Naaldwijk & Rijnsburg 
00:57 Floriway 
01:02 Code of conduct 
01:07 Aalsmeer-East 
01:11 Energy hub 
01:27 New pricing model 
02:23 Auctioning via Floriday
03:35 VAT report, The Hague 
04:50 Final auction day in Eelde 
06:05 Implementation of the 2030 Strategy 
06:33 Further roll-out of order picking in Aalsmeer 
06:48 International growth 
08:07 A look back at the peak period 
09:21 Sustainability award 
10:40 Summer holiday greetings from David & Pieter