Management update: May (video)
May 26, 2026
In this update, our interim CEO, David van Mechelen, looks back on the past month and looks ahead on behalf of the Royal FloraHolland (RFH) management team.
In this new video, Royal FloraHolland spokesperson Tanno Massar speaks with acting CEO David van Mechelen about the latest developments within our cooperative and the sector. How do we look back on the peak season? What challenges and opportunities lie ahead, and what strategic steps are we taking for the future?
Watch the video to stay informed on the key updates.
Subjects:
- 00:00 Start
- 00:33 Peak period
- 03:05 Kom in de kas
- 04:10 Flower love and Mother’s Day campaign
- 05:00 Proposed VAT increase
- 07:05 Crop protection agreement
- 08:39 Impact on the sector from geopolitical tensions
- 10:16 Update on Naaldwijk
- 11:36 Eelde’s final auction day
- 12:28 Auctions via Floriday get underway
- 13:47 Update on Pieter Bootsma
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