Houseplants with Character: Award-Winning Innovations That Make a Difference
October 29, 2025
The Glazen Tulp Award is more than a prize—it's a stage for trailblazers who bring colour, character and a future to the ornamental horticulture sector. This year, three houseplants stood out, each with its own story, shape and vision. From a turtle-shaped novelty to velvet-soft foliage and boldly variegated leaves with a mind of their own: these winners prove that innovation thrives where passion grows.
Kura Kura by J&P ten Have: A Turtle in Plant Form
Named after the Indonesian word for turtle, the Kura Kura is a striking newcomer with shell-like leaves that evoke a tortoise’s carapace. Peter ten Have of J&P ten Have shares how the plant was introduced via Grow4You from Indonesia. “It was a challenge to get it properly rooted, but after an intensive development process, the Kura Kura has grown into a high-quality product,” says Ten Have.
Effortlessly Easy
What makes the Kura Kura truly special is its impressive shelf life and ability to thrive in low-light spaces. Even without green fingers, this plant flourishes effortlessly indoors. It offers a unique, accessible and sustainable option for consumers seeking something different. Florists and garden centres can also set themselves apart with this standout variety. For J&P ten Have—renowned for premium product lines and a constant drive for innovation—the Glazen Tulp Award is a crowning achievement. “We stay grounded, but proud,” says Ten Have. Next step? Expanding and positioning this remarkable product in the market.
Alocasia Antoro Velvet by Esperit Plants: Mysterious and Velvety
With its deep green, almost black leaves and velvety sheen, the Alocasia Antoro Velvet is a true showstopper. Robbert van Spronsen of Esperit Plants highlights that this is no ordinary houseplant—it’s a statement piece for any interior. “This award confirms we’re on the right track. Innovation is in our DNA.” In the coming years, challenges like labour, chemical use and regulation will shape the sector’s evolution. Together with Esperit Youngplants, Esperit Plants continues to respond to market demand, developing new varieties that keep the trade inspired.
Epipremnum Manjula by Kwekerij Zeurniet: Bold and Unapologetic
The Epipremnum Manjula stands out with its wavy leaves and unique blend of green, yellow and white. Each leaf is different, giving the plant a playful and rebellious personality. It keeps surprising. Tom Scheffers of Kwekerij Zeurniet explains how it took two years to develop this product, partly due to challenges with imported cuttings. “Product innovation is embedded in our way of working. Without it, our company would come to a standstill.” For Scheffers, sustainability and customisation are key to the future of ornamental horticulture: “Sustainability has already shifted from a ‘License to produce’ to a ‘Reason to produce’. Finding the right market position for new products is becoming increasingly vital.”
Where to Discover
Them All innovative products from the winners—and the other finalists—can be explored online at Glazen Tulp Award. These exciting market introductions will also be on display in real life at the Trade Fair Aalsmeer (4–6 November) in the Novelty green house.
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