Arie Bouman Celebrates 40 Years of Craftsmanship and 25 Years of Trade Fair

This year marks the 25th edition of the Trade Fair Aalsmeer – a milestone for the industry and for exhibitors who have been involved for many years. It’s a perfect moment to reflect on the past and look ahead to the future. One of the exhibitors is nursery Arie Bouman, which is not only celebrating the fair but also a personal anniversary. Dirk Bouman: “We’re celebrating our 40th anniversary and recently launched our new name and mission: Arie Bouman Green Outdoor B.V. Our mission? Together, we make the outdoors greener.”
 

Years of industry involvement
Dirk Bouman, CEO at Arie Bouman, has been active in the sector for over 30 years and has attended the Trade Fair Aalsmeer almost every year. “Both personally and with our nursery products, we’ve always been present. We specialize in roses and hydrangeas, but continue to develop in other shrubs and outdoor plants.”
 

Connection at the core
For Dirk, the fair is all about connection. “It’s truly a networking event. You meet people here that you wouldn’t normally encounter in daily life. It’s also an important moment to increase our company’s visibility. We want to show that we’re not just growers, but also partners in the marketing of outdoor plants.”
 

Unique timing and broad audience
What makes the Trade Fair unique, according to him? “The timing is perfect. Everyone is orienting themselves for the new season, so it’s a great moment to connect with customers and suppliers. The audience at Trade Fair Aalsmeer is broader and more international than at other fairs. That creates opportunities for sales, but also for other types of collaborations.”
 

Inspiration and new contacts
Dirk is looking forward to the new participants and trends on the exhibition floor. “The complete picture is what matters: contacts, product groups, innovations. Every year, interesting leads and conversations emerge that prove valuable later on. I’m also very curious to see which new participants have joined this year.”
 

Compliments to the organization
Finally, he has a message for the organizers: “Compliments on the development of this fair. By adapting to the market in terms of both supply and demand, the Trade Fair remains relevant and leading in the industry. That’s exactly what this sector needs.”
 

Register Now!
For more information about the fair, visit tradefairaalsmeer.com.