The member packs for 2026

For 2026, Royal FloraHolland will once again offer the option of choosing from four different member packs. This ensures that every member can choose a member pack that suits their own business operations, wishes and needs.

What does this mean for you?

Would you like to keep the same member pack in 2026? Then you don't need to do anything. Would you like to switch to a different pack? You can easily do so via the member portal. Let us know your choice by 15 December 2025 at the latest. If you do not do this, you will automatically remain in your current package.

Use the calculation tool

At the Royal FloraHolland website you will find detailed information about the packages and a handy calculation tool to compare rates per sales method.

Rates for 2026  

The proposed rates for 2026 have been announced. There are no package-specific changes. We therefore expect that, if there are no changes in business operations, many members will remain in the same member pack.  

Certification and sustainability

An important step in transparency about sustainability in responsible floriculture is 100% certification according to FSI requirements. Growers in the Direct Flex, Direct Focus and Auction Flex packages must be certified by 1 January 2026 at the latest, while those in the Auction Focus package have until 1 July 2027. Visit this page for more information about certification.   

Questions or need help?

Please contact your account manager or the client contact centre.