Standing strong together: what do growers experience as the strength of our cooperative?

We are a cooperative of and for growers. Since 1911, we have shared the same conviction: Standing strong together. This makes Royal FloraHolland not only a floriculture marketplace, but also a community where growers, trust, and cooperation are central.

Various growers have shared what they believe to be the strength of the cooperative. This video features Dick Kooij from Gerbera United, Bob Hoogerdijk from Hoogeveen Plants, Levi Evers from BredeFleur, Riya Bunty Shah from Bloomindale Roses, and Lennart Lekkerkerk from JHL Group, among others.