Building the digital future of the floriculture sector together

Royal FloraHolland and jem-id renewed their strategic partnership on Tuesday 23 September. This means we will continue to work intensively over the coming years to continue developing Floriday: the digital platform which helps growers and buyers expand their business and trade more efficiently. 

Since the launch of Floriday in 2017, Royal FloraHolland and jem-id have been working together to take the floriculture industry forward in the online space. Renewing this partnership underlines our common goal: to continue to consolidate Floriday's position as the digital hub for the international horticulture business. 

“With jem-id as a long-term development partner for Floriday, we will continue to build a strong, innovative digital platform over the coming years. I’m proud of the online progress we’ve made at RFH in partnership with jem-id, to help guarantee a sustainable future for the sector.” – David van Mechelen (acting CEO, Royal FloraHolland).  

“Together we have created a platform which has become indispensable to the horticulture business. This makes us feel confident about the next phase of growth and innovation.” – André van der Linden (CIO Royal FloraHolland)

Martijn van Andel (director, jem-id) adds: “Our DNA is a perfect match for Floriday's ambition. Together with Royal FloraHolland, we are creating a digital platform which allows growers and buyers to run their business faster and more efficiently. In doing so, we are not only strengthening the sector but also maintaining the Netherlands’ leading position in the global floriculture market.”

Along with Floriday, we are fully committed to continued innovation over the coming years, to make online business easier and faster. Growers and buyers will experience greater efficiency and convenience in their day-to-day sales and procurement process. We are developing new trading options such as Floriday Daytrade, which offer even greater flexibility when doing business. And the reliable and scalable technology is ready for growth, both nationally and internationally. And we will achieve all this in partnership with the market, working closely with growers, buyers and software suppliers so that solutions match real-world needs.