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Meet the jury of the Royal FloraHolland Sustainability Award

August 19, 2025

Jury Sustainability Award
At Royal FloraHolland, we believe in a future where growth goes hand in hand with sustainability and innovation. This belief led to the creation of the Royal FloraHolland Sustainability Award: an annual award for members who contribute to a future-proof floriculture sector through their sustainable initiatives.

The expert jury: who decides the winners?

The expert jury plays a central role in the selection process. They assess all entries, select five nominees and their vote counts for 70% of the final decision. The remaining 30% comes from public votes. The jury consists of six experts with diverse backgrounds in sustainability, biodiversity, labour and innovation:

Elise Wieringa – Sustainability Manager at Intratuin
Maartje Beem-Vullings – Corporate Social Responsibility Officer at Coöperatie Koninklijke FruitMasters
Siem Haffmans – Partner/ Strategic Advisor at Partners for Innovation
Jacqueline Kroon – Policy Specialist Labour at Glastuinbouw Nederland
Koos Biesmeijer – Scientific Director at Naturalis Biodiversity Center and Professor of Natural Capital at Leiden University

Together, they bring a broad range of expertise in the fields of biodiversity, labour, innovation, chain collaboration and sustainability. Their combined perspective ensures a fair and future-oriented assessment of all entries.



You can register until 31 August

Are you a member of Royal FloraHolland and do you have a sustainable initiative that deserves to be seen? Then register by 31 August using the registration form. Let your innovation contribute to a greener future for the floriculture sector.

Growing Greener Together, that's the idea.