Every day information and flower inspiration from 365 days flowers

Florists will be informed and inspired every day from Thursday 7 September by the new 'Every day flowers information and inspiration' concept of the promotional campaign 365 days flowers. The campaign was developed on behalf of the FPC Seasons flowers and the FPC Bulb flowers range. About 1,800 growers make this campaign possible. They grow over 150 different flowers in more than 15 countries and trade this through Royal FloraHolland. Goal: To develop sales opportunities together for the florist.

Renewed campaign and digital platform

A life-size desk calendar stood at the 365 Days of Flowers Market, part of the Royal FloraHolland Autumn Fair in Aalsmeer on Thursday 7 September. Each day of the month 'September' on this desk calendar has a card with a QR code. The code leads the visitor to the digital platform where the flower of this day is highlighted. This is not only done in September, but on every day of the year a product from the 365 Day Flowers campaign is brought to the attention of florists. On the platform, florists can find all information per flower on the relevant day of the month. Think cultivars, care tips and sales advice. On the platform, florists will also find inspiration in the form of bouquets and arrangements and interesting stories.

Adding flowers to your collection(s)

A great addition to the platform, is that florists can add flowers from the campaign to personal collection(s) or create a favourites list. To work more efficiently and save costs, the florist can email the collection or favourites list to himself or herself, or the florist can buy directly from his or her regular supplier's webshop. The inspiration images can also be downloaded royalty-free. Florists also have the option to subscribe to the free themed magazine, which includes florist stories, trends, tips and inspiration.

Promotion campaign 365 days flowers

From now on, the campaign's flowers will be highlighted every day via the platform www.365daysofflowers.com. This will be done in four different languages. The campaign is also running on 365 days flowers' social media channels (Instagram, Facebook and Pinterest). Newsletters will be distributed and a free themed magazine will be published twice a year in the Netherlands, Germany, France and the UK from January 2024.