Trend Report Floriculture

As a cooperative, we believe it is important to know what is going on with our members (growers) and buyers of flowers and plants, both at home and abroad. What developments do they support? What challenges do they face? What are the bottlenecks they experience? And how does this sentiment develop over time? The sector therefore invests in solutions to social and economic challenges and invests heavily in innovation and sustainability.

This report presents the results of a representative survey conducted by an independent agency among growers and buyers. It focuses on three current themes that are important to our sector and its future: digitization, sustainability, and logistics. In this report, we also highlight Royal FloraHolland's developments and vision in this regard. The combination of the two provides an up-to-date barometer of the present and future of the floriculture sector. This report offers insights and answers to the opportunities and challenges in our sector, with a focus on the solutions that the sector offers for social and economic challenges. This report therefore provides a picture of a sector that is in transition and taking steps forward.