Circularity of raw materials

We are working together with various partners on a responsible and simplified plastics chain. We are also investigating the sustainability and optimisation of our waste streams and water use.

Packaging has an important chain function. Transport packaging ensures a high degree of standardisation and therefore contributes to an efficient chain. Packaging also protects the carefully cultivated floriculture products throughout the chain. We therefore cannot do without them. However, we are trying to become as sustainable as possible and to use less plastic.

In particular, we have been able to implement many improvements and innovations in our own transport packaging, such as reusable packaging units.

We are also working with chain parties and knowledge institutes on innovating and improving product packaging (such as flower sleeves and plant pots). Together, we are exploring the opportunities for taking concrete steps towards sustainability. We are taking a critical look at the design, materials, use and re-use, residual flows, recycling and new applications of packaging.

In addition, we continue to optimise and increase sustainability in terms of waste flows (plastic, cardboard and paper, organic flower and plant waste) and water (reducing the use of drinking water, reusing water, water purification).

In the new Floradôme, sustainability and the connection with the sector and employees play a key role. The building doesn’t only look green, it’s very green in other ways too. This is due to the circular use of raw materials, the building’s low energy consumption and a focus on biodiversity. A lot of residual flows and renewable raw materials were used for the carpet, curtains, insulation material and the reception desk. Auction trolleys and flower packaging units are also being reused.