Organisations that can take decisions quickly are effective and successful. The Insights app on Floriday offers growers direct insight into price and market developments and helps you determine your sales strategy.

Are you interested?
Register now

Your benefits

  • Direct insight into your sales and the average prices of all products traded through Royal FloraHolland.
  • Insight in your position and pricing within an auction group.
  • Create your own reports over longer periods to compare your data with auction data.
  • Use standard product, buyer or weekly reports and compare periods.

What does it cost?

The subscription fee is €51,50 for member-suppliers and €71,50 for suppliers. Rates apply for a maximum of three supplier numbers.

How does it work?

Insights gives you real-time access to price and market information. Insights also helps you translate raw data into useful information.


You will find more information on Insights - including workshops - on the Floriday website.