Rules for flower photos

Customers who buy at the clock only have a short time to decide whether they want to buy your product. Furthermore, the (digital) market is becoming increasingly large. A trustworthy product photo is of crucial importance.

A photo is considered to be trustworthy when a customer receives precisely what is depicted in the product photo. For example:

• Color(s) and composition.
• Sales unit/packaging.
• Number of items per packaging unit in the photo equals the amount that the packaging actually contains.
• If the packaging is part of the lot, it is visible in the photo.
• The photo shows the maturity stage at the moment of auctioning.

In order to guarantee your customers a trustworthy product, the following mandatory rules have been established:

• The flowers, including the packaging, take up approximately 70% of the image.
• The foreground and background are uniformly colored.
• The photo is in JPEG format and no bigger than 5 MB.
• For products in bud, a close-up photo of the opened flower is mandatory.

You are free to add your own corporate identity, as long as the mandatory photo rules are complied with.

Tip: ensure a fixed layout for your product photos that is also suitable for webshops. This will save you time and be helpful for your webshop customers.

A detail picture is required for the products below:

• Alstroemeria
• Amaryllis
• Anemone
• Chrysanthemum, folded with sleeve or net
• Freesia
• Gladiolus
• Hyacinth
• Iris
• Lily
• Narcissus
• Nerine
• Peony
• Ranunculus
• Tulip