Place your vote for the Sustainability Award
October 10, 2025
At Royal FloraHolland, we believe in a thriving future. A future in which growth does not come at the expense of people or the environment, but rather stems from sustainability and innovation. A future in which our members not only supply beautiful products, but also contribute to a healthy, green world. Based on this conviction, we have created the Royal FloraHolland Sustainability Award. We received various submissions with a wide range of sustainable initiatives. From all the entries, the jury selected these five nominations.
Hkw. Bruinen – Little Spider
With Little Spider, Handelskwekerij Bruinen introduces a revolutionary method for biological plant protection products. Tiny, lightning-fast spiders build their nests in the crop, reproduce, and effectively tackle pests such as thrips and aphids. This reduces the use of crop protection products by up to 100%. In the video, you can discover how these little helpers make a big difference—for people, the environment, and the future of horticulture.
Holla Roses PLC – Circular Farming
At Holla Roses in Ethiopia, every rose gets a second life. All green waste is converted into compost, biogas, and vermicompost within a fully circular system. This creates fertile soil, clean energy, and fewer emissions. In the video, you can see how Holla Roses demonstrates that flower cultivation should not only be beautiful, but can also be sustainable — with a concern for people, the environment, and the long term.
J&P ten Have – Sprayventive
Strong, evenly growing plants without chemical growth inhibitors? J&P ten Have makes it happen with Sprayventive, a groundbreaking system that combines UVC light and smart sensors for natural growth regulation and biological plant protection products. Each plant gets exactly what it needs, fully automatically and with minimal use of resources. The result: less crop protection, better quality, and safer working conditions. Discover in the video how technology and nature reinforce each other and how Sprayventive is preparing floriculture for a sustainable future.
Kisima Farm Ltd – Biodiversity Protection
At Kisima Farm in Kenya, nature and production blossom together. With the Biodiversity Protection program, the grower is restoring natural ecosystems to the land: native plant buffers, pollinator gardens, and wetlands teeming with life. This biodiversity keeps pests at bay, enriches the soil, and stabilizes the local climate. The community also benefits: with clean water, medicinal plants, and environmental education. Discover in the video how Kisima Farm shows that real growth is only sustainable when everyone grows together.
Porta Nova – Red Naomi FUTURA
With Red Naomi FUTURA, Porta Nova takes sustainable rose production to a new level. This rose combines top quality with a low carbon footprint, setting a new standard in the industry. Thanks to an independent calculation method, the Flori-PEFCR, Porta Nova can demonstrate that their rose has a footprint of just 56 grams of CO₂ per stem. In the video, you will discover how the Red Naomi FUTURA sleeve symbolizes a future in which beauty and responsibility go hand in hand.
Vote for your favorite innovation
From October 10 through October 24, you can vote for your favorite innovation. Cast your vote now: Vote here
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