Review of international member sessions in spring 2025

The Member Sessions took place in Kenya and Ethiopia from May 19 to 21. These Member Sessions have a joint program organized by Royal FloraHolland and the Members' Council. This means they tie in well with the strategic information shared during the Dutch Member Sessions in April. More than 40 members participated in these sessions.

The Royal FloraHolland office in Kenya organizes the Member Sessions and keeps members informed of local developments and relevant topics. David van Mechelen, representing the Royal FloraHolland management team, then spoke to members about the results for 2024, Strategy 2030, the investment plan, and the financing plan. Under the guidance of the Members' Council, these topics were discussed in detail and there was room for questions.