2024 rates announced for non-members (suppliers) 

As a supplier (non-member) on the Royal FloraHolland platform, we would like to inform you of the new rates for 2024 and the main changes.

View all 2024 rates

Major cost increases 
Royal FloraHolland's costs, like many other companies, have increased rapidly in the past two years. With inflation, collective bargaining agreements and higher energy bills being the main causes. Obviously, this will affect our rates in 2024. We continuously aim to save on costs and avoid cost increases. Therefore, we have been implementing specific large-scalemeasures in our organisation for some time now with a view to controlling costs. Implementing them will take time.  

Member packs offer benefits 
Joining the Royal FloraHolland cooperative offers you various benefits. The introduction of member packs makes membership in 2024 particularly worthwhile in terms of rates for our services too. We offer four different packs: Direct focus, Direct flex, Auction flex and Auction focus. Here you can find all the 2024 rates by sales method and volume benefits applicable to members in the various member packs.  

Key changes to 2024 rates    

We list the main rate increases that will apply to you as a non-member (supplier) from 1 January 2024:

• Fixed association fees: €600 (previously €250) for main numbers and €300 for sub-numbers.   
• Variable association fees: the rate is increased slightly from 0.5% to 0.6%.  
• The maximum turnover threshold for variable association costs will be €1,100k instead of €1,050k.  
• Increase in rates for various logistics supplies of 6.3% on average.   
• Increase of 7.8% in rates for logistics services   
• Introduction at Connect Logistics of a 'buyer not open rate of €2.44 (cold storage) and of €1.46 (cold storage) if delivery is not possible because the buyer cannot take delivery of the batches. 
• The auction cart levy will be €12.13 (previously €11.25), the direct cart levy will be €3.16 (previously €2.93) and the auction batch levy will be €1.96 (previously €1.82)  
• On the value of auction transactions, you will pay 7.6% next year (previously 6.35%). 
• You will pay 8% on the value of your Auction Pre-sales transactions next year (previously 6.55%). 
• On the value of your direct transactions, you will pay 2.7% next year (equal to 2023).  

Non-member conditions tightened 

Supplying to our floriculture marketplace without being a member is subject to a number of conditions:   

• Your range must add value to the existing range. 
• Your minimum expected annual turnover is €50,000, which is between 10% and 30% of your total annual product turnover (grow-in possible). 

More information?
Do you have any questions about the 2024 rates and the conditions for selling on the Royal FloraHolland platform? If so, please contact your account manager or our Customer Contact Centre on +31 88 789 89 89. They can be reached Monday through Thursday from 05.30 - 17.00 and on Friday from 05.30 - 16.00.