Royal FloraHolland | Auctioning and logistics run normally…
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Auctioning and logistics run normally today at all locations

June 27, 2023

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After a network failure yesterday that was resolved in the late afternoon at our Rijnsburg location, auctioning and logistics fortunately went off without a hitch today. At all locations today deliveries were made according to forecast. To be on the safe side, we had opted earlier that afternoon to temporarily not allow any supplies to come to Rijnsburg and to route everything to Naaldwijk and Aalsmeer. This to keep the impact as limited as possible for our growers and buyers.

Normal auction process at all locations after malfunction in Rijnsburg
Due to the shifting of supply to other locations, some 600 fewer carts were supplied in Rijnsburg today than planned. Most of the shift went to Naaldwijk, where over 260 more carts were supplied. In addition, some growers indicated that they would send the products off a day later. Thanks in part to the flexibility and commitment of our growers, buyers and transporters, we were able to make adjustments together, enabling us to start up as normal this morning. The auction process in Naaldwijk and Aalsmeer was slightly busier than normal due to the shift, but this could be handled well.


The network failure impacted the delivery of the last 16% of the clock transactions at location Rijnsburg. Our employees in Rijnsburg ended up using various solutions to still deliver the products to customers before 4 p.m., at the request of customers until 6:45 p.m. or for some the next morning. For suppliers, the supply due to the outage may have been confusing, first to supply, then to another location and then to hear that the problem has been solved. We deliberately chose to activate a fallback scenario because we had no prospect of a solution during the afternoon and wanted to provide security for the next day to growers and buyers.

We make every effort to make our times as reliable and realistic as possible. In this case, a network outage occurred that could not have been foreseen, despite all precautions and emergency procedures. During the outage, all customers were able to receive their purchases. In addition, we also consulted with our customers after 4 p.m. to see if products could still be delivered. Furthermore, we delivered the remaining purchased products today in consultation with our customers. To deal with the questions, our Customer Contact Center (KCC) was open extra long yesterday until 7 p.m., which many customers also gratefully took advantage of. If there are questions about the outage, the logistical processes or other topics, they can still be addressed to the KCC.

We understand that the outage has affected many of you and once again apologize for this. We are grateful for the flexibility of many of our buyers, growers, carriers and employees. Together, we made every effort to work to resolve the outage and return auction processes to normal today.