Standing strong together

Since 1911, we have been united by a shared conviction: together we stand stronger. What once began as a collective of forward-thinking growers has grown into a powerful international cooperative where entrepreneurs find, help, and inspire each other. Royal FloraHolland is more than just a floriculture marketplace. It is a community, a place where professionals with a love for their product and respect for each other do business together.

The cooperative is not a temporary arrangement, but a sustainable way of working together that thrives on the commitment of its members. In their daily work at the nursery, by sharing knowledge, participating in committees, or simply by continuing to believe in the power of collectivity. What we build together, we carry forward—from generation to generation, but also to new members. That is what makes us strong. And that is what keeps us strong.

In a rapidly changing sector, that sense of unity is more important than ever. We see it in the stories of our members: young entrepreneurs who consciously choose cooperative entrepreneurship, and experienced growers who pass on their knowledge and values. We see it in moments of consultation, innovation, and pride. And in the small gestures: a good conversation, a shared insight, a helping hand.

Because that is what binds us together. Not just flowers and plants. But trust, craftsmanship, and the conviction that together we can achieve more than alone. Standing strong together.