Data and information policy

With regard to all data entrusted to Royal FloraHolland, users of Floriday have access to their own data at all times. In addition, Royal FloraHolland complies with applicable privacy, competition and data security laws and regulations. In this context, integrity and confidentiality are paramount, and we can demonstrate this at all times.

• Public date
  This data is visibly published, such as the information on the clock (price and pieces) or the public asking price of the product in Floriday Explorer. This data is public and may be shared externally. The use of data is always in line with the purpose for which it is intended.
• Non-public data
  This data is not shared publicly, such as data from direct trade. If necessary, we will only provide the minimum information needed to answer a question. Sharing this information should be in the interest of all parties associated with the marketplace. In doing so, we look at:
  
  • Non-traceable. Individual data cannot be traced through Royal FloraHolland (subject to the grower's or buyer's consent and being legally permissible). This is to safeguard the confidentiality of grower and buyer individual data.
  • No cartelisation. We prevent data from being used to make mutual implicit and explicit agreements (cartelisation).

• Strictly confidential data
  This data is for individual growers and buyers only, such as forward contracts, sticker information and end-customer accounts on the exporter module. Only the relevant grower and buyer have access to this data. For support purposes, permission to access this data will always be requested.