A futureproof international floriculture marketplace
For over a hundred years, the cooperative has represented the interests of growers. And it will continue to do so by creating and maintaining a future proof intrnational floriculture marketplace, also in our fast-changing world. Would you also like to help build an international floriculture marketplace?
Would you also like to help build a good marketplace?
The members are the foundation of the cooperative (an association of growers operating its own business). The members and company form the cooperative together. And nobody knows as much as all of us together. If everyone contributes ideas and we manage to integrate the best ideas with each other, then we as a cooperative can solve difficult problems as effectively as possible with the greatest possible support.
What does membership at Royal FloraHolland offer?
Stronger in the market
Your membership puts you in a strong position in the market or may even improve it. This applies to all members, both large and small. Royal FloraHolland helps ensure the best possible market price and opens the doors to various types of customers.
If you grow flowers or plants, you want to focus on what you do best. Ancillary matters, such as logistics and administration, simply need to be well-arranged. Royal FloraHolland reduced the burden on members with support services.
By coming together as one unified voice in our discussions with the government during the coronavirus pandemic, we were able to ensure that an emergency fund was made available. It is important that the voice of the floriculture industry is heard loud and clear. The cooperative also stands up for those interests.
The members are the foundation of our cooperative and are represented by the elected Members' Council. The members together form the cooperative, with support from the company and the Supervisory Board.
Everything revolves around connection,with members in the Netherlands and overseas
The clock is indispensable for the auction. It distinguishes us from competitors. But the auction can be stronger. Read the column by Riyah Bunty Shah, Members' Council member since 2019 and chair of the Nomination Committee. Riyah owns Bloomingdale Roses in Kenya.
We all get better if we make more of an effort to understand each other
What are you willing to do for the other? In the opinion of vice chair of the Members’ Council Robin van der Knaap, that is the essence of cooperating. Cooperate is the verb behind cooperative. For me, that means: leaving something alone now and then, offering space for the needs of others.