Creating and maintaining a good marketplace together
For over a hundred years, the cooperative has represented the interests of growers. And it will continue to do soby creating and maintaining the best possible marketplace, also in our fast-changing world.
Would you also like to help build a good marketplace?
The members are the foundation of the cooperative. The members and company form the cooperative together. And nobody knows as much as all of us together. If everyone contributes ideas and we manage to integrate the best ideas with each other, then we as a cooperative can solve difficult problems as effectively as possible with the greatest possible support.
In the past 20 years, the market has changed considerably. Digitisation is a major reason for this. The world has become smaller and our reach wider. We have undergone a process of consolidation: the composition and size of our companies is changing. By working together within the cooperative, we can join forces and we will have a stronger position in the market than an individual company. As a member of the cooperative, you benefit from this.
What does the cooperative stand for?
Stronger in the market
Your membership puts you in a strong position in the market or may even improve it. This applies to all members, both large and small. Royal FloraHolland helps ensure optimal pricing and opens the doors to various types of customers.
If you grow flowers or plants, you want to focus on what you do best. Ancillary matters, such as logistics and administration, simply need to be well-arranged. Royal FloraHolland reduced the burden on members with support services.
By coming together as one unified voice in our discussions with the government during the coronavirus pandemic, we were able to ensure that an emergency fund was made available. It is important that the voice of the floriculture industry is heard loud and clear. The cooperative also stands up for those interests.
The members are the foundation of our cooperative and are represented by the elected Members' Council. The members together form the cooperative, with support from the company and the Supervisory Board.
Everything revolves around connection,with members in the Netherlands and overseas
The clock is indispensable for the auction. It distinguishes us from competitors. But the auction can be stronger. Read the column by Riyah Bunty Shah, Members' Council member since 2019 and chair of the Nomination Committee. Riyah owns Bloomingdale Roses in Kenya.
We all get better if we make more of an effort to understand each other
What are you willing to do for the other? In the opinion of vice chair of the Members’ Council Robin van der Knaap, that is the essence of cooperating. Cooperate is the verb behind cooperative. For me, that means: leaving something alone now and then, offering space for the needs of others.