Creating and maintaining a good marketplace together
The members are the foundation of the cooperative. The members and company form the cooperative together. And nobody knows as much as all of us together. If everyone contributes ideas and we manage to integrate the best ideas with each other, then we as a cooperative can solve difficult problems as effectively as possible with the greatest possible support.
In the past 20 years, the market has changed considerably. Digitisation is a major reason for this. The world has become smaller and our reach wider. We have undergone a process of consolidation: the composition and size of our companies is changing. By working together within the cooperative, we can join forces and we will have a stronger position in the market than an individual company. As a member of the cooperative, you benefit from this.
What does membership at Royal FloraHolland offer?
Stronger in the market
Your membership puts you in a strong position in the market or may even improve it. This applies to all members, both large and small. Royal FloraHolland helps ensure optimal pricing and opens the doors to various types of customers.Read more
Reducing the burden on growers
If you grow flowers or plants, you want to focus on what you do best. Ancillary matters, such as logistics and administration, simply need to be well-arranged. Royal FloraHolland reduced the burden on members with support services.READ MORE
Representation of growers’ interests
By coming together as one unified voice in our discussions with the government during the coronavirus pandemic, we were able to ensure that an emergency fund was made available. It is important that the voice of the floriculture industry is heard loud and clear. The cooperative also stands up for those interests.READ MORE
Involvement and governance
The members are the foundation of our cooperative and are represented by the elected Members' Council. The members together form the cooperative, with support from the company and the Supervisory Board.READ MORE
|Member involvement||Members' Council, member sessions, annual members’ meeting||✔|
|Co-creation via leading team, support team, sounding board group||✔|
|Members’ newsletter, members’ magazine, product newsletter||✔|
|Representation of interests||Lobbying activities||✔||✔|
|Advice on legislation and regulations, as well as legal issues||✔|
|Showcase function for sector, e.g. Glazen Tulp||✔||✔|
|Sharing product-specific knowledge and market information||✔|
|Financial||35% discount when participating in trade fairs||✔|
|Discount on services||✔|
|Reducing the burden||Weekly payment||✔||✔|
|Royal FloraHolland handles payment flows||✔||✔|
|Administration complies with regulations||✔||✔|
|Access to logistic supplies and packaging||✔||✔|
|Access to logistics centre of the floriculture industry||✔||✔|
Our members have their say
Everything revolves around connection,with members in the Netherlands and overseas
The clock is indispensable for the auction. It distinguishes us from competitors. But the auction can be stronger. Read the column by Riyah Bunty Shah, Members' Council member since 2019 and chair of the Nomination Committee. Riyah owns Bloomingdale Roses in Kenya.
We all get better if we make more of an effort to understand each other
What are you willing to do for the other? In the opinion of vice chair of the Members’ Council Robin van der Knaap, that is the essence of cooperating. Cooperate is the verb behind cooperative. For me, that means: leaving something alone now and then, offering space for the needs of others.
Let us hear from you when things are going well
We are a cooperative. An association with a company of which we are joint owners. Rieneke van der Houwen is the owner of a company herself. A company she is proud of.