Visit the floriculture marketplace
Every year, thousands of (inter)national visitors experience our global floriculture marketplace. They are wildly enthusiastic. You will be too!
Unique experience
Royal FloraHolland is the leading international cooperative and marketplace for flowers and plants. Every morning, thousands of flowers and plants are sold to buyers worldwide via the digital platform Floriday. As a growers' cooperative, we offer a unique glimpse into the logistics of this flourishing trade. Explore it at your own pace or book a guide for additional information. Don't miss this special experience!
Highlights of the tour
- The monorail for flowers and plants with the longest barcode ever.
- The logistical operation of some of the 100,000 transactions per day.
- Take a look at the more than 100-year history of Royal Floraholland.
- Make your own 'green screen' video on a real logistical tractor with a handcart behind it!
- Do you have the genes of a born buyer? Play the auction game! Even though we now work on a digital platform, purchasing is done in almost the same way.
Alles op een rij
Prepare your visit
Find useful links here to optimally prepare for your visit
Visitor center address
Visiting address:
Legmeerdijk 313
1431 GB Aalsmeer
Directions
The floriculture marketplace is easily accessible by car via the A4 highway (exit Aalsmeer / Hoofddorp), N201 and N231. Parking is free for visitors. Follow the signs for Royal FloraHolland Center. Once you arrive at Royal FloraHolland, turn right at the roundabout and follow the signs for Visitors and parking deck P23. Go to the White entrance and take the elevator down. Follow the signs for 'Visitors' to the visitor center.
Legmeerdijk 313
1431 GB Aalsmeer
Directions
The floriculture marketplace is easily accessible by car via the A4 highway (exit Aalsmeer / Hoofddorp), N201 and N231. Parking is free for visitors. Follow the signs for Royal FloraHolland Center. Once you arrive at Royal FloraHolland, turn right at the roundabout and follow the signs for Visitors and parking deck P23. Go to the White entrance and take the elevator down. Follow the signs for 'Visitors' to the visitor center.
Visitor center opening hours
- Monday: 7:00 a.m. - 11:00 a.m.
- Tuesday: 7.00 - 11.00
- Wednesday: 7.00 - 11.00
- Thursday: 7.00 - 9.00
- Friday: 7.00 - 11.00
Looking for a guided tour?
Everyone can take a self-guided tour via Izi.Travel.
For a guided tour, please fill in the form. A guide costs €145, excluding entrance tickets.
Please request at least 5 working days in advance due to the availability of our guides.
There is a kiss-and-ride zone for buses in front of the visitor centre entrance.
For a guided tour, please fill in the form. A guide costs €145, excluding entrance tickets.
Please request at least 5 working days in advance due to the availability of our guides.
There is a kiss-and-ride zone for buses in front of the visitor centre entrance.
