Visit the floriculture marketplace | Royal FloraHolland skip_content_text
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Visit the floriculture marketplace

Every year, thousands of (inter)national visitors experience our global floriculture marketplace. They are wildly enthusiastic. You will be too!

Buy your tickets here

Unique experience

Royal FloraHolland is the leading international cooperative and marketplace for flowers and plants. Every morning, thousands of flowers and plants are sold to buyers worldwide via the digital platform Floriday. As a growers' cooperative, we offer a unique glimpse into the logistics of this flourishing trade. Explore it at your own pace or book a guide for additional information. Don't miss this special experience!

Highlights of the tour

  • The monorail for flowers and plants with the longest barcode ever.
  • The logistical operation of some of the 100,000 transactions per day.
  • Take a look at the more than 100-year history of Royal Floraholland.
  • Make your own 'green screen' video on a real logistical tractor with a handcart behind it!
  • Do you have the genes of a born buyer? Play the auction game! Even though we now work on a digital platform, purchasing is done in almost the same way.
Alles op een rij

Prepare your visit

Find useful links here to optimally prepare for your visit

Visitor center address

Visiting address:
Legmeerdijk 313
1431 GB Aalsmeer

Directions
The floriculture marketplace is easily accessible by car via the A4 highway (exit Aalsmeer / Hoofddorp), N201 and N231. Parking is free for visitors. Follow the signs for Royal FloraHolland Center. Once you arrive at Royal FloraHolland, turn right at the roundabout and follow the signs for Visitors and parking deck P23. Go to the White entrance and take the elevator down. Follow the signs for 'Visitors' to the visitor center.

Visitor center opening hours

  • Monday: 7:00 a.m. - 11:00 a.m.
  • Tuesday: 7.00 - 11.00
  • Wednesday: 7.00 - 11.00
  • Thursday: 7.00 - 9.00
  • Friday: 7.00 - 11.00
Please note! The visitors' center is closed on non-auctioning days. View the days here.

Looking for a guided tour?

Everyone can take a self-guided tour via Izi.Travel.
For a guided tour, please fill in the form. A guide costs €145, excluding entrance tickets.
Please request at least 5 working days in advance due to the availability of our guides.

There is a kiss-and-ride zone for buses in front of the visitor centre entrance.
Book here
Caption
What a fascinating insight into distribution in the flower industry. What remarkable logistics and organization. I never realized there was so much work involved in getting a bunch of flowers to the store. A very educational outing.
J. de B. from Tripadvisor

Historical Garden & Boat Tour

Combine your visit to Royal FloraHolland with the Historical Garden Aalsmeer and a boat tour on the Westeinder Plassen. (open from April to October)

The Historical Garden is a living museum about horticulture in Aalsmeer from around 1700 to 1960. You will find information and examples of various crops of plants, trees and fruit. Afterwards, enjoy lunch, high tea or a cup of coffee in the restaurant.

The unique boat tour takes you through the waters of Aalsmeer, where nurseries are still active.

Best order: After visiting Royal FloraHolland, visit the Historical Garden and board the boat for a tour at around 1.30 p.m.

Buy your combination ticket here
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A day trip to the world's largest floriculture marketplace?

Buy your tickets here in advance.
Buy tickets