Loyalty Pilot Rose is due to start 6 Januari 2020
11 December 2019Royal FloraHolland refines the loyalty pilot Rose. We hope to launch this pilot, whereby loyalty is taken into account when determining positions in auction schedules, on Monday, 6 January 2020.
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Royal FloraHolland introduces WhatsApp after successful pilot
09 December 2019After a successful pilot, Royal FloraHolland is deploying WhatsApp as a fully viable service channel for its customers. In this way, Royal FloraHolland is one of the first B2B parties to add WhatsApp to its business services.
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Behind the Scenes of... The Strategy Committee of the Members’ Council
09 December 2019The Members’ Council has four committees, each with its own specific focus: strategy, finance, member loyalty and the cooperative. What do they talk about and how much influence do they have?
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Goos Hofland: "Input by members is incredibly important"
09 December 2019Goos Hofland of Hofland Flowering Plants and member of the Members' Council, is truly happy about the strong interest shown in the member sessions.
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New Royal FloraHolland safety rules that will apply to everyone
03 December 2019Safety is the responsibility of all marketplace users. We want to achieve this with clear safety rules that apply to everyone.
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