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Preview Duurzaamheid 2024 Seasons Favourites 6

Reliable and transparent floriculture marketplace

Consumers are increasingly demanding flowers and plants that are demonstrably sustainably grown. The reliability and transparency of our platform is therefore an absolute must for the success and reputation of the sector. We are also working on digital security by monitoring threats and taking measures. These impact makers explain how they contribute to this.

  • Reliable and transparent floriculture marketplace
  • Liveable planet
  • Inspired and energetic people
    • Daniel Nouwenland Marjoland
    Sustainabiliy

    Impactmaker Marjoland: A family business that never stands still

    Meet Impactmaker Marjoland

    October 20, 2025
    Andre van der Linden
    Floriday

    Impactmaker André van der Linden: Working together toward a sustainable digital future

    The floriculture sector is undergoing a digital transition. With Floriday, Royal FloraHolland's digital platform, we are working step by step towards a more efficient and future-proof way of doing business.

    October 31, 2025
    Bob Hoogeveen Plants
    Sustainabiliy

    Impact maker Hoogeveen Plants: Green is life, green is the future

    From Hazerswoude-Dorp, the company coordinates a huge variety of garden plants and product groups, combining years of cultivation experience with a strong focus on innovation and cooperation in the chain.

    October 26, 2025
    Arnout van Arendonk
    Sustainabiliy

    ‘Certification is a big step, but once you get started, it's not so bad.’ Arnout van Arendonk, Van Arendonk Bakker

    Van Arendonk Bakker is a greenhouse-based lily nursery. As a nursery, they are FSI-compliant and hold GLOBALG.A.P-IDA and GLOBALG.A.P IFA Flowers & Ornamentals certificates. We spoke with Arnout van Arendonk, director, about his experience with certification.

    August 20, 2024
    Preview Floriday DTZ4116 11
    Floriday

    How digitisation can accelerate the path to sustainability

    Consumers, buyers, media and governments increasingly expect transparency when purchasing flowers and plants. Digitisation can greatly contribute to this transparency by facilitating the sharing of sustainability information.

    October 25, 2025

    Porta Nova: FloriPEFCR

    With Red Naomi FUTURA, Porta Nova is taking sustainable rose production to a new level. This rose combines top quality with a low carbon footprint, setting a new standard in the sector. Thanks to an independent calculation method, the Flori-PEFCR, Porta Nova can substantiate that their rose has a footprint of only 56 grams of CO₂ per stem.